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NAMM 2020

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Mr. Ovation
Posted 2020-01-16 7:08 PM (#550983)
Subject: NAMM 2020


Joined:
December 2001
Posts: 7209

Location: The Great Pacific Northwest

From Alpep>

New body

 

New top-loading pinless bridge.

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Standingovation
Posted 2020-01-17 9:24 AM (#550988 - in reply to #550983)
Subject: Re: NAMM 2020



Joined:
June 2002
Posts: 6191

Location: Phoenix AZ
I like the squared off body/bowl. No more slipping off your knee.
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Koenig Kurt
Posted 2020-01-17 12:29 PM (#550989 - in reply to #550988)
Subject: Re: NAMM 2020



Joined:
April 2006
Posts: 846

Location: Munich, Germany
This new bridge looks good. More break angle. And no more wasted money for string tubes.

best regards,
Kurt
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standing
Posted 2020-01-17 1:26 PM (#550991 - in reply to #550983)
Subject: Re: NAMM 2020



Joined:
December 2008
Posts: 1453

Location: Texas
Which models will feature that new squared-off body?
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moody, p.i.
Posted 2020-01-17 3:39 PM (#550992 - in reply to #550989)
Subject: Re: NAMM 2020


Joined:
March 2002
Posts: 15651

Location: SoCal
Koenig Kurt - 2020-01-17 10:29 AM

This new bridge looks good. More break angle. And no more wasted money for string tubes.

best regards,
Kurt

I like that bridge. The squared off body is probably a good idea, but it kinda makes Ovations more like every other guitar manufacturer who is using composite materials. Of course, it could be great. Verdict is still out. But I'm really happy they are trying now things and not just making panelmeisters.......
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ProfessorBB
Posted 2020-01-17 5:39 PM (#550993 - in reply to #550983)
Subject: Re: NAMM 2020



Joined:
January 2006
Posts: 5881

Location: Colorado Rocky Mountains
My first impression was that the squared off body was just another chambered model like the EA vipers and those several Adamas models displayed at NAMM about four years ago. Are they really acoustic hollow bodies?
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elginacres
Posted 2020-01-20 11:37 AM (#551015 - in reply to #550983)
Subject: Re: NAMM 2020


Joined:
July 2005
Posts: 1609

Location: Colorado
Professor - I played one - it is not like a viper, it is a full acoustic, just not rounded like we are used to. Takes the shape similar to some other composite makers.
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elginacres
Posted 2020-01-20 11:37 AM (#551016 - in reply to #550983)
Subject: Re: NAMM 2020


Joined:
July 2005
Posts: 1609

Location: Colorado
Professor - I played one - it is not like a viper, it is a full acoustic, just not rounded like we are used to. Takes the shape similar to some other composite makers.
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d'ovation
Posted 2020-01-20 11:47 AM (#551018 - in reply to #550983)
Subject: Re: NAMM 2020


Joined:
December 2003
Posts: 846

Location: Canada

Some mysterious pictures for sure. Is the new bridge made of wood or synthetic material? Also on FB they posted a body picture of a 12-fret Adamas, possibly with slothead - some more info would be nice.



Edited by d'ovation 2020-01-20 11:48 AM
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bburg
Posted 2020-01-20 2:36 PM (#551019 - in reply to #550983)
Subject: Re: NAMM 2020



Joined:
August 2009
Posts: 1137

Location: Germany, where delicious wine is growing (Rheinh)
The body contour looks like the VXT-shape.....

Bernie
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motorcityrocker
Posted 2020-01-20 7:58 PM (#551024 - in reply to #550983)
Subject: Re: NAMM 2020


Joined:
February 2006
Posts: 43

I was so dissapointed with Ovation at this Namm Show. I told one of the reps to get back to where Ovation began and put out some reissues of the guitars that started it all. I would love to have seen some of the electric guitars reborn again. I guess I won't be buying any Ovations in the future, unless they are the original ones from the past. I am glad I have mine and held on to them.
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arumako
Posted 2020-02-11 2:32 AM (#551197 - in reply to #550983)
Subject: RE: NAMM 2020



Joined:
October 2012
Posts: 1018

Location: Yokohama, Japan

Just chimming in from Japan over here! I know most of you have probably already seen this, but this video features our most hallowed brand! Unfortunately, the interviewer keeps interrupting Rick, but the line-up is pretty interesting. The first Adamas featured in the video looks like a 12-Fretter Ute!

Link just in case: https://youtu.be/G6ZUMgZAm5o

The USA built Elite style nylon stringer is also very interesting. Something found in the older Celebrity line (like my CS249); previously available as a USA model only as a custom order - I think. I know some folks have been pretty critical of O's 2020 NAMM showing, but this video kinda gives us outsiders a bit of hope. It looks like another step in the right direction anyway...



Edited by arumako 2020-02-11 2:52 AM
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Love O Fair
Posted 2020-02-11 6:13 PM (#551203 - in reply to #550983)
Subject: Re: NAMM 2020



Joined:
February 2016
Posts: 1768

Location: When??
Thanks for posting the video, Ken. I thought it was a nice presentation, and gives a much, much better impression apart from what we perceived not long ago when the original Mothership closed and we were all picturing not much more than the last guy sweeping up before turning out the lights. As well, I didn't see any guitars in the video that I wouldn't be glad and proud to have in my own collection. However, I do hope that next year they will place the Ovation booth farther way from the "exit" door.
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alpep
Posted 2020-02-11 6:15 PM (#551205 - in reply to #550983)
Subject: Re: NAMM 2020


Joined:
December 2001
Posts: 10581

Location: NJ
the bridge is made of wood.
the back of the new body is contour
it was on a balladeer.
from what I was told it was a prototype
they are not yet sure the direction it will take
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richardd
Posted 2020-02-11 6:40 PM (#551207 - in reply to #550983)
Subject: Re: NAMM 2020


Joined:
May 2002
Posts: 651

Location: Australia
Having worked as a marketing manager for over 20 years with other guitar brands, I cannot for the life of me understand why Ovation completely ignore their glorious past. As we all know, so many A list artists over the decades were seen playing Ovation, a player list that many other brands would envy.
Look at their stand, it should be covered with a collage of all these famous players.

How about some tribute models, say a Paul Simon Ltd Edition Black Custom Legend with the lighter bowl, torrified top etc or how about a McCartney Custom Legend? Something exciting that would get attention in the market.

Honestly companies like Rickenbacker are still living off the Beatles who have broken up for 50 years, Ovation needs to wake up. Most successful guitar companies live off their past.

PS: also redo that boring website.
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Mike S.
Posted 2020-02-12 3:01 PM (#551214 - in reply to #550983)
Subject: Re: NAMM 2020



Joined:
August 2002
Posts: 563

Location: Ottawa, Ontario, CANADA
Hello, Everyone,
Having grown up with the early OVATION ROUNDBACK GUITARS, and worked in music retail for a time, I agree with all of what richardd says. The only new model that stood out for me was/is the Elite Nylon String, and the YT video only showed the top, so we don't know if it's a contour bowl, or not? ( I personally don't like the contour bowl, but that's another story, with reasons that I've already mentioned here before.) Ovation has definitely forgoten its roots, and moved from a distinctly, truly innovative fibrebglass/composite roundback acoustic/electric guitar, to something that now conforms to what everybody else is making, and /or what people think they want. What happened to the really neat pinless/string-through bridge? They've put parts in there that worked fine without it. "New isn't always better. The more parts you have, the more there are to break. If it ain't broke, don't fix it. Some people don't know when to leave well enough alone." Ditto on the website thing. The Ovation apparel shown has a disclaimer/asterisk, but NO PRICES are listed for the aforesaid items? Go figure. YES, PLEASE, to more tribute models, but NO, THANK YOU, to the way they already managed to discombobulate/massacre the Glen Campbell Artist model. Yikes! "Lord, save us from such stupidity."(Anonymous)
Mike S.,
Ottawa, ON.,
CANADA


Edited by Mike S. 2020-02-12 3:05 PM
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d'ovation
Posted 2020-02-12 4:09 PM (#551216 - in reply to #550983)
Subject: Re: NAMM 2020


Joined:
December 2003
Posts: 846

Location: Canada
The new bridge looks interesting. But I guess it will be a while until we get some reviews how usable it is in reality. The slothead Adamas looks like a winner, I hope they will feature it as a production model on the website. I sure don't care about that "venue body" thing, though if I will ever see a guitar with it in a store I might try it on. As I have not even seen an Ovation with contour bowl yet in the wild I doubt this will happen in my lifetime. This Rick guy really lost me when carried on about "graphite tops".
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