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New Brand Manager at Ovation

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motorcityrocker
Posted 2017-08-24 10:44 AM (#537182)
Subject: New Brand Manager at Ovation


Joined:
February 2006
Posts: 31

Ovation has a new brand manager Thomas Mitchell. Ovation is in good hands with this gentleman and the company should be stronger than ever now with Thomas at the helms. I look forward to seeing what will be at the winter Namm Show from Ovation. It would be nice if Ovation went back to the signature logo that everyone is so familiar with on their products. I may present this suggestion the next time I talk with Mr. Mitchell. Who knows, maybe if enough people contact Ovation and request the original logo back on guitars, this could possibly happen.
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DanSavage
Posted 2017-08-24 10:55 AM (#537183 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation



Joined:
June 2012
Posts: 1610

Location: Lake Forest, CA
I like the new logo.
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Love O Fair
Posted 2017-08-24 3:08 PM (#537186 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation



Joined:
February 2016
Posts: 478

Location: Spin axis of a California map
I'm with Dan. I like the new logo. Changing it from time to time gives the guitars that are built under any particular logo an identity of family tree era from which they come.
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Beal
Posted 2017-08-24 4:14 PM (#537188 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation



Joined:
January 2002
Posts: 13817

Location: 6 String Ranch
Anything that smells of Fender should go.
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Love O Fair
Posted 2017-08-24 4:30 PM (#537190 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation



Joined:
February 2016
Posts: 478

Location: Spin axis of a California map
@Beal - "Anything that smells of Fender should go."

Got me rolling on that one! I said something ugly in my earlier post about the over-under logo of Fender era, but deleted it to not offend anyone who may actually own one and like it. But, since Beal said it.. heck yes. I just feel bad now that I used the term "family tree".. but I guess we can look at them as the ne'er-do-well cousin every family seems to have.
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Slipkid
Posted 2017-08-24 4:57 PM (#537192 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation



Joined:
September 2003
Posts: 9301

Location: south east Michigan
Who did he "replace"?
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Old Man Arthur
Posted 2017-08-24 7:38 PM (#537194 - in reply to #537182)
Subject: RE: New Brand Manager at Ovation



Joined:
September 2006
Posts: 9989

Location: Keepin' It Weird in Portland, OR
motorcityrocker - 2017-08-24 8:44 AM

It would be nice if Ovation went back to the signature logo that everyone is so familiar with on their products.

No, I do not agree. I want DW products to have their own logo to differentiate from F****r crap.

Also... The stuff that was made in the Good-Ol'-Days can be recognized.
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jay
Posted 2017-08-25 8:32 AM (#537197 - in reply to #537194)
Subject: RE: New Brand Manager at Ovation



Joined:
January 2009
Posts: 1119

Location: Texas

" want DW products to have their own logo to differentiate"

 

OMA...I don't think you have to get to the logo

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motorcityrocker
Posted 2017-08-25 10:32 AM (#537199 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
February 2006
Posts: 31

Bill Xavier is no longer with Ovation. Gee whiz sorry that I mentioned the original logo would be cool to have back on the guitars, example - like the limited edition Blue Birds that were at the summer Namm Show. Anyway I won't reveal why the change of brand manager, just that Thomas is the new person in charge now.

Edited by motorcityrocker 2017-08-25 10:39 AM
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moody, p.i.
Posted 2017-08-25 12:54 PM (#537200 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
March 2002
Posts: 15096

Location: SoCal
And who is Thomas Mitchell?
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alpep
Posted 2017-08-25 1:21 PM (#537201 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
December 2001
Posts: 9992

Location: NJ
new product manager
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DanSavage
Posted 2017-08-25 1:43 PM (#537202 - in reply to #537201)
Subject: Re: New Brand Manager at Ovation



Joined:
June 2012
Posts: 1610

Location: Lake Forest, CA
It looks like Bill moved over to Peavey.

https://www.linkedin.com/in/bill-xavier-8585449/
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moody, p.i.
Posted 2017-08-25 3:45 PM (#537205 - in reply to #537201)
Subject: Re: New Brand Manager at Ovation


Joined:
March 2002
Posts: 15096

Location: SoCal
alpep - 2017-08-25 11:21 AM

new product manager

I kinda figured that from the thread. Didn't take much in the way of detective skills.

I meant, who is he as in what are his qualifications for the job? motorcityrocker seems to know him. Please share what you know.....


Edited by moody, p.i. 2017-08-25 3:46 PM
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stellarjim
Posted 2017-08-26 6:56 PM (#537214 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
August 2003
Posts: 870

Location: Louisville, OH 44641
I'd love it if the new Brand Manager, Thomas Mitchell, could sort out the Logo names on the different families of Guitars. For example, I think the Applause Guitars should say Applause on the Head Stock. And the Head Stock should be something different than the Ovation Head Stock. Same goes for the Celebrity models.

I've run across several guitarists that have told me they think Ovation's sound terrible. Then you find out they were playing an Applause...or a Celebrity model. So Mr. Mitchell, please get rid of the confusion.
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Old Man Arthur
Posted 2017-08-26 7:44 PM (#537215 - in reply to #537214)
Subject: Re: New Brand Manager at Ovation



Joined:
September 2006
Posts: 9989

Location: Keepin' It Weird in Portland, OR
stellarjim - 2017-08-26 4:56 PM

For example, I think the Applause Guitars should say Applause on the Head Stock.

uh... Like this?


Also... who cares what the weenies who don't like Ovations think?
Most people who bad mouth Ovations have never played an Ovation.
In nine years of playing guitar on the street I have never had someone tell me my Ovation sounded bad.
(they might have insulted MY playing but not the Guitar)
I have had Hundreds of people compliment my Ovations and speak fondly of Ovations that they had owned, even if they only owned a Celebrity or an Applause.

I do wish that Celebrity guitars said "Celebrity" on them like they did in the old daze.
But since MOST Ovations are made in Asia nowadays... That ship has sailed.
I don't think that it matters much anymore.


Edited by Old Man Arthur 2017-08-26 8:08 PM
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jay
Posted 2017-08-26 8:12 PM (#537216 - in reply to #537215)
Subject: Re: New Brand Manager at Ovation



Joined:
January 2009
Posts: 1119

Location: Texas

"I don't think that it matters much anymore"


Bingo

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alpep
Posted 2017-08-26 8:29 PM (#537219 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
December 2001
Posts: 9992

Location: NJ
it does matter......

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Beal
Posted 2017-08-27 6:37 PM (#537224 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation



Joined:
January 2002
Posts: 13817

Location: 6 String Ranch
I kinda liked the hollow point headstock. Joel Dantzig and I designed that in an afternoon of back and forth on a fax machine. I like the applesauce one too. that other piece of **** needs to go.
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360Ovation
Posted 2017-08-28 12:15 PM (#537231 - in reply to #537202)
Subject: Re: New Brand Manager at Ovation


Joined:
July 2015
Posts: 185

Location: SW Mintsoda
DanSavage - 2017-08-25 1:43 PM

It looks like Bill moved over to Peavey.

https://www.linkedin.com/in/bill-xavier-8585449/


Hmmm. I've owned and played a LOT of Peavey gear in my life, but it's hard for me to think of them as a cutting edge company these days... JMHO. Best of luck to Bill, though.
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Thunderbolt
Posted 2017-08-29 12:49 PM (#537238 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation



Joined:
April 2014
Posts: 103

Location: Ontario Canada
Bill was in charge of national sales at Ovation among other tasks. considering you can,t get a new Ovation in Canada or for that matter not too many other places (if any) other than the USA...makes me wonder is this why Bill no longer works for Ovation??? Thomas might want to focus on this area, or he might be polishing guitars at Peavey also!
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ovie26
Posted 2017-09-02 3:54 PM (#537290 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
June 2012
Posts: 139

Location: Pittsburgh
Best of luck to you in your new venture, Bill! I appreciate your engagement with the OFC!
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motorcityrocker
Posted 2017-09-08 1:08 PM (#537352 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
February 2006
Posts: 31

Ovation is going to have to work hard on getting the public to be interested in this product again. I don't see any kind of buzz regarding this company. I thought there might have been a demand for the Campbell guitar after Glen went to heaven, but I am not seeing that happening. I wonder how long DW will keep Ovation, or sell it off to another company. I hope Ovation will have some new reissue guitars at the winter Namm Show. I really like Ovation guitars, but this new era of them has me a little apprehensive. Time will only tell.
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alpep
Posted 2017-09-09 2:16 PM (#537367 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
December 2001
Posts: 9992

Location: NJ
time will tell.....
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Mr. Ovation
Posted 2017-09-13 7:54 PM (#537400 - in reply to #537182)
Subject: Re: New Brand Manager at Ovation


Joined:
December 2001
Posts: 6900

Location: The Great Pacific Northwest
I gotta ask... which is the "hollow point" one? I'm thinking is the one with the "notch" cause that would look like a hollowpoint bullet cut in half, but that seemed like a stretch.
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