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Location: Tennessee | While I appreciate everyone wanting to go back and have your favorite old school Ovations reissued, it's a non-starter. No one really wants to buy their father's Oldsmobile anymore. If they do, they buy a restored original. I watched a 1537 in near perfect condition not even get a single bid at $999 on eBay this week (Same thing with Custom Legends) ... how is DW going to sell any new ones at $3000+??? Ovation has tried in the past. There is no market. Their "traditional" series push? FAILED. The reissues? FAILED. The original Lyrachord bowl guitars in c. 2010? FAILED. The last gasp resurgence Ovation experienced in the mid-oughts was only the result of the new innovations, i.e. microsphere bowl formulation, LX neck system, contour bowl, T guitars, and improved preamps with tuners.
Ovation has always been about looking forward and innovating, not looking back. The brand will only flourish by bringing out something new and exciting. DW needs a game changer, just like new Ovation models have always been. I thought the LT-60 was a pretty nice attempt at that, but never really had a chance.
Want an old school Ovation? The used market is a virtual candy store for you. |
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Location: Keepin' It Weird in Portland, OR | As I have said a dozen times, the Contour bowl was created because Americans are Fat.
...and basically was a response to criticism made by people who would never buy a "plastic-back" guitar anyway is so true. There are two types of people on this planet, those who like Ovations and those who don't. And ne'er the twain shall meet. Much like people who hate Taylor guitars without playing them.
Now... People who hate Fender guitars... that is a whole 'nother story. 
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Location: Orlando, FL | Well this thread was about reissues...
But Bobbo, you nailed it. to succeed Ovation will need to continue innovating!
Since "Ovations don't get the respect they deserve", the general guitar buying populace won't event notice a reissue. And while a lot of us old farts drool over vintage guitars, the cool factor for the next generation is innovation, whether it's in their phones, cars or guitars. They don't just want things to be new and better they expect it. |
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Location: Keepin' It Weird in Portland, OR | stonebobbo - 2015-05-14 11:39 AM
Want an old school Ovation? The used market is a virtual candy store for you.
C'mon, that is where some of us do all of our shopping anyway.
I really want the Resurrected Ovation to do well.
I will still be shopping on eBay, Reverb, and the OFC For Sale section.
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Location: Jet City | stonebobbo - 2015-05-14 11:39 AM Want an old school Ovation? The used market is a virtual candy store for you. Unless you're wanting a slothead Adamas. Yeah, I know... 
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Location: Indiana | Well I'll take another swing at that dead horse and say... AFAIK none of those reissues were ever available to sample and buy at any music store in Nashville. Lots of guitar players in this town. And impulse purchases are a regular occurrence.
I still believe, getting quality USA Ovations back in the stores is essential.
Edited by Jonmark Stone 2015-05-14 3:20 PM
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Location: Hot Springs, S.D. | Jonmark Stone - 2015-05-15 2:19 PM
Well I'll take another swing at that dead horse and say... AFAIK none of those reissues were ever available to sample and buy at any music store in Nashville. Lots of guitar players in this town. And impulse purchases are a regular occurrence.
I still believe, getting quality USA Ovations back in the stores is essential.
EXACTLY! |
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Location: Pueblo West, CO | stonebobbo - 2015-05-14 11:39 A
Ovation has always been about looking forward and innovating, not looking back
Fair enough.
What does your crystal ball say is the path to success in the future? |
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Posts: 81
| My crystal ball says make guitars in USA, as Chris Lombardi would say that is the tree that provides the shade for everything else........ Improve , improve and despite the country of origin make the best Ovation you can.... |
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Location: Sydney, Australia | Yeah. Apple are famous for designing something that no one asked for. No one asked for a plastic guitar or a carbon fibre top - but guess what? We love them. Alongside the standard models Ovation should continue to experiment and sell those experiments. |
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Location: Pueblo West, CO | xraiderman - 2015-05-14 7:20 PM
My crystal ball says make guitars in USA, as Chris Lombardi would say that is the tree that provides the shade for everything else........ Improve , improve and despite the country of origin make the best Ovation you can....
Absolutely! |
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Location: Yokohama, Japan | xraiderman - 2015-05-14 11:20 AM
My crystal ball says make guitars in USA, as Chris Lombardi would say that is the tree that provides the shade for everything else........ Improve , improve and despite the country of origin make the best Ovation you can....
...that kind of vision will certainly get Ovation back up front in the market again. Dr. Deming would be proud! Ovations look and feel unique, but I was in the music stores again this weekend, and even without the USA Ovations, the Os are the nicest looking guitars on the walls (from a distance...the more experienced shopper will see the tell tale signs of non-USA manufactured inconsistencies), but not one kid (in Japan at least) looks at a Celebrity Elite or Balladeer and thinks, "What an ugly guitar." IMHO, get the U.S. made models back on the walls, and many guitarist will dream of owning their own US made Os again! With Kaizen manufacturing at the Asian mfg. plants the Celebrity can still enjoy significant growth potential... |
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Reissues
