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August 2002
Posts: 8307
Location: Tennessee | Hey Joe - didja get your custom Adamas completed? Got any pictures? |
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March 2002
Posts: 15666
Location: SoCal | Gotta hit the price point where they'll sell..... |
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Joined:
March 2009
Posts: 416
Location: On the Coast - Halfway between SF & OR | Originally posted by moody, p.i.:
Gotta hit the price point where they'll sell..... I keep coming back to the question, why is that price point higher for Martins and Taylors?
Most large music stores have $2 - $3,000 Martin and Taylors on display and they seem to sell. Why not Ovation?
OK, Martin has the name and history, but Taylor? What are they doing right to promote their US (and Mexican) guitars that Ovation seems to be doing wrong? |
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August 2009
Posts: 381
Location: Miami | Nothing yet. :( |
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Joined:
September 2006
Posts: 10777
Location: Keepin' It Weird in Portland, OR | Originally posted by fletcher:
Most large music stores have $2 - $3,000 Martin and Taylors on display and they seem to sell. Why not Ovation?
OK, Martin has the name and history, but Taylor? What are they doing right to promote their US (and Mexican) guitars that Ovation seems to be doing wrong? Chuck at Apple Music Row in Portland was just starting to move a Lot of USA Ovations when Fender bought Kaman. He was telling me that suddenly he had moved 14 USA Ovations and had to order more. This was in 2006.
He had discovered that you have to Have more USA Ovations in stock to sell more.
But Fender NEVER had any intention of pushing Ovations...
Well, pushing the manufacture overseas.
They have NO loyalty to Ovation. And apparently no Loyalty to the USA. Fck that "Worldwide Economy" BS. That makes no sense. Every other business is smart enough to understand that you need to employ your OWN citizens first. USA Capitalist piggies and Wall Street pushed this Worldwide Economy crap to fatten their own wallets. Only these stupid geniuses with business degrees don't understand that you need to employ your own workers. Even China and Korea understand that! That is why they MAKE Fender, and Ovation, guitars there.
"But in a worldwide economy we have to move to Asia because that is where the customers are..."
Chicken/Egg... The customers are where the JOBS are.
And once those booming economies move-up, their wages won't be any cheaper that US wages.
Uh... And NO! I don't have to look at it from Fender's point-of-view. :p |
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Joined:
December 2001
Posts: 10583
Location: NJ | I have plenty of USA adamas and ovations in stock |
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Joined:
May 2006
Posts: 4227
Location: Steeler Nation, Hudson Valley Contingent | I think folks pay more attention than some of us think.
I noted on another thread my disappointment that one must take care when looking at Ovations online because it's getting harder to tell the the new import AX's from the older USA-makes, specifically; I nearly bought an MM-68 until I noted the "AX" WAAYYY down in the ad. I followed an eBay auction and noticed the bid for one of the new MM-68-AX stayed below $500, the same price sellers used to get for a new celebrity mando. And I'll bet the new AX mandos don't play or sound as good as the two USA mandos that I own now.
I'm not typically a pessimist, but I'm going to utilize the factory as much as I can right now, because I just don't think the opportunity to do so is guaranteed into the future. I have no real business sense to base that on, it's just the way I feel about it. |
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Joined:
March 2009
Posts: 416
Location: On the Coast - Halfway between SF & OR | Originally posted by alpep:
I have plenty of USA adamas and ovations in stock If you only had locations across the country.... |
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February 2005
Posts: 11840
Location: closely held secret | He ships very reasonably. |
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Joined:
March 2009
Posts: 416
Location: On the Coast - Halfway between SF & OR | Agreed.
But think if you could walk into a "local" shop that had Al's knowledge and inventory. Can't help but think Adamas and Ovation sales would rise dramatically.
I think there are a lot of people that need to hold and play an instrument (especially an expensive one) before they will lay down their cash. |
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Joined:
January 2009
Posts: 1249
Location: Texas | Fletcher...
Taylor sells because it is Taylor against the world.
FMIC has to be careful not to cannibalize its own sales, while trying compete against the others. That's the problem. Ovation use to be Taylor and they had a marketing strategy that was successful. Look at all those album covers...watch that info commercial about buying the 180 CDs of love songs from the 80's...OVATION OVATION OVATION...is all you see in the pics and vid clips.
Maybe it is a different time with different music, but FMIC is not going to get out there and go balls to the wall to make Ovation guitars that todays popular artists will showcase.
When a popular artist career has waned, all you see from them that sells is the "Greatest Hits" compilations. How many re-issues from Ovation have we seen. Why? Kinda sad, eh?
I think the integrity of Ovation guitar was compromised with the advent of Celebrity and Applause. With the sale to FMIC, the ovation purist in me can hear the fat lady warming up the pipes. |
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Joined:
October 2005
Posts: 4050
Location: Utah | Originally posted by jay:
FMIC is not going to get out there and go balls to the wall to make Ovation guitars that todays popular artists will showcase.
I disagree. They have a number of popular artists using their guitars now. It was one of the big selling points pushed at the RoadShow presentation. A number of high school and college age musicians seem to like the cool newness of the technology, not knowing that Ovation pioneered the whole A/E thing and roundback idea 3+ decades ago!
I think they shouldn't try to push themselves as the 60's singer-songwriter guitar, which would just make the guitar seem old and stale.
Originally posted by jay:
I think the integrity of Ovation guitar was compromised with the advent of Celebrity and Applause. With the sale to FMIC, the ovation purist in me can hear the fat lady warming up the pipes. I would refine that to be that the integrity was compromised when the distinction between Ovation USA and the lower price point imports was blurred. Lots of first time buyers bought a Celeb or Applause, and then aspired to own a higher quality USA made guitar. An entry level and mid level to the product line is wise. Losing the distinction is bad. |
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Joined:
October 2004
Posts: 20
Location: Spotsylvania, VA | It's sad to me that Ovation has all but moved everything overseas. It's makes me feel as bad as I did on that day many years ago when my old Packard finally died and I could no longer drive to Burger Chef. The only constant is change... |
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End of Ovation USA?
