|
|
Joined:
September 2006
Posts: 10777
Location: Keepin' It Weird in Portland, OR | mymartind35 sez;
"I have a little message to Fender.
Take good care of Ovation.
Adamas, Ovation, Celebrity, and Applause owners are the most loyal owners I have EVER seen.
Don't screw with something that works."
Too Late... :( |
|
| |
|
Joined:
August 2002
Posts: 8307
Location: Tennessee | Originally posted by mymartind35:
Excuse me, but every deep bowl Ovation I have ever played sounds better than any Guild I have ever played. You need to go out and find some of the Guilds they've been building in New Hartford. Simply put, they compete with anything being made by any production shop in the US today. As much as I wanted to find fault in them ... no way. Really, really good guitars made by some very talented craftspeople. |
|
| |
|
Joined:
November 2008
Posts: 400
Location: Northwest Arkansas | Guild upper end guitars sound and play great. But Fender has priced them out of range for the average Joe. The Adamas' have been raised to $3999.00 for the cheapest one. They're gonna price themselves out of the market. I love the way Guilds play and sound. I was just hollerin' mad. I could not believe how high they have priced their guitars. I agree with you StBo. Fender is so high on themselves, nobody will be able to afford one when they're done. I own a Japanese Stratocaster that I traded an American Standard straight-across for and I got the better deal. |
|
| |
|
Joined:
December 2001
Posts: 7232
Location: The Great Pacific Northwest | Originally posted by mymartind35:
The Adamas' have been raised to $3999.00 for the cheapest one. They're gonna price themselves out of the market. Or they are going to FINALLY price themselves INTO the market they should have been in from the start.
FWIW, and this is based on a Musical Instrument sales industry report, "the Average Joe" hasn't been buying guitars in a LONG time. The young musician (of which there are fewer and fewer just want something that plays well and looks cool. There are plenty of those guitars out there. They are not looking for a guitar that lasts, or care where it was made. It just needs to play well enough for them, and look cool. Most of the imports made by most of the guitar companies for a few hundred bucks fit this category...
The other demographic buying are older folks (older than 40) who have money. They are either buying for themselves of for their kids and grandkids. If they are buying, they are looking to the high-end. Maybe with these new prices, Ovation will be considered "in the high end" by those other than the ones that already own them.
Lets face it, like it or not.. Taylor is obviously better than an Adamas because they costs more. You don't like that comment, I don't like that comment, but that's the world of marketing. Just looked at GuitarCenter, 16 Taylors priced ABOVE $3,000.00. Ovation... ZERO priced over $3000. To the Average Joe... Taylor is better... or make that WAS. With the Adamas now over $3000, it will be interesting to see what happens. Personally, I think they will sell MORE of them at the higher price. |
|
| |
|
Joined:
November 2008
Posts: 400
Location: Northwest Arkansas | I was a commercial artist in college. I should have taken more marketing classes. You nailed it. I hope you're right. I would love to see Ovation make a comeback. |
|
| |
Ovation "don't get no respect"...
