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That Ovation logo situation

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Englishplayer
Posted 2003-12-03 8:23 AM (#200157)
Subject: That Ovation logo situation


Joined:
August 2003
Posts: 396

It seems that logo situation-- you know the one where the headstock logo says Ovation for all Ovation models whether it costs $300 or $1400, whether it is made in Korea or the Usa-- keeps coming up in threads. Would it be that much more expensive if the USA models said Ovation USA on the headstock, or if there was an inlay on the headstock for the USA models? Would it cost that much more if it were on every USA model? Or is it simply better for business to keep it the way it is and have more happy people buying the lower priced models. Since this issue keeps coming up, I would suspect that the Ovation folks have pondered this a few million times.
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Standingovation
Posted 2003-12-03 8:34 AM (#200158 - in reply to #200157)
Subject: Re: That Ovation logo situation



Joined:
June 2002
Posts: 6191

Location: Phoenix AZ
I don't think personally that the logo is the problem. They all fall under the "Ovation" umbrella, so to speak. The problem is that Ovation has made some models USA and Import very similar cosmetically. For example Celebrity 57 vs USA Balladeer. or Celebrity Deluxe vs. USA Elite. I'm not saying threy intentionally try to dup the buyer, but it does get pretty confusing. People don't complain about MOB's and Tangents. They are a different guitar that comes from a different place.

How would you feel if you drove a nice expenseive Jaguar S type and now Ford came out with a cosmetic copy of it made in Mexico, called it a "Jag" and even put a leaper on the bonnet?

Dave
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cliff
Posted 2003-12-03 8:37 AM (#200159 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
March 2002
Posts: 14842

Location: NJ
I've been seeing "OvationUSA" being used more and more in print ads, and I think it's a great idea.

I also agree that adding a small "USA" to the headstock logo is a good idea as well (although, it'd be a bit hard to "inlay" :) ).
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Mr. Ovation
Posted 2003-12-03 9:36 AM (#200160 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
December 2001
Posts: 7210

Location: The Great Pacific Northwest
We have certainly hit this subject before, and I too would like to see Celeb on the Celeb line headstock, and Ovation on the USA made Ovation models.

However, I guess the theory from Ovation (just a guess) is that if someone that can't afford an Elite they might be able to swing a Celebrity Deluxe that looks similar. Or if they can't afford the Balladeer then a Celebrity 57 might work.
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weeksuk
Posted 2003-12-03 3:38 PM (#200161 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
September 2003
Posts: 53

I tend to think that this isnt really a problem. Take Fender, we all no squire, so Applause is the equivilent. Then we have the mexican Fenders, breanded Fender but when sold are normally clearly named as Mexican Fender, so thats where Celeb/Korean fits in. Then the USA fenders, again just say Fender on them but are clearly marked up for sale as USA Fender.

The onus is really on the seller but for all intent and purpose you are still buying an Ovation guitar. If people cant afford to spend over $1500 on a guitar why should they to get a quality guitar with stunning looks. If we didnt have the cheaper models where would we get the interest. I dont know many teenagers with that amount of cash available to spend on a guitar. Dont get me wrong im only 20 myself but i work hard and I spend my money on what i love, music, and bass guitars, i have a relatively expensive Viper acoustic bass, which cost in ther vacinity of £800 and yet i still use a Tanglewood Rebel electric bass.

Well ive had my rant i suppose.

Chris
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Legend-LX-Fan
Posted 2003-12-03 3:50 PM (#200162 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
November 2002
Posts: 1196

Location: Lafayette, Louisiana
I am still trying to find out why my Custom Legend has a decal logo instead of the inlaid logo like just about every other Custom Legend I have seen.
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samova
Posted 2003-12-03 3:58 PM (#200163 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
January 2002
Posts: 970

Location: Atlanta,Ga.
Paul, its really eating you up, isn't it?? :D :D
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Legend-LX-Fan
Posted 2003-12-03 4:01 PM (#200164 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
November 2002
Posts: 1196

Location: Lafayette, Louisiana
Sam is sure is. (LOLOLOLOLOLOL)
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Tony Calman
Posted 2003-12-03 4:06 PM (#200165 - in reply to #200157)
Subject: Re: That Ovation logo situation



Joined:
August 2003
Posts: 4619

Location: SoCal
I think the question for Ovation or one of our members is was the Custom Legend in 1974 gold or inlaid pearl. Then, what year did it change over. Paul's guitar, by serial number says 1979, seller insisted it was 1978 - so '78-79. My late '80 1158 12-str had pearl.

Does anyone have a 1974-1979 Custom Legend or an old catalog that would show it?
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samova
Posted 2003-12-03 4:08 PM (#200166 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
January 2002
Posts: 970

Location: Atlanta,Ga.
Paul, dont sweat it man.Your logo probably went on a celebrity by mistake and you got the celebrity logo..There is someone out there with a "rare" Celebrity Deluxe model..Hey as long as your CL sounds great..fogetaboutit..
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Legend-LX-Fan
Posted 2003-12-03 4:12 PM (#200167 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
November 2002
Posts: 1196

Location: Lafayette, Louisiana
Tony, I have the old silver "The Guitars of the Stars" Ovation catalog, and it talks of the Custom legend as "Ovations latest contribution to guitar excellence". The catalog has a print year of 1976. The Custom Legend pictured here has the inlaid logo, and at that time only came in natural-4 color.
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Tony Calman
Posted 2003-12-03 5:06 PM (#200168 - in reply to #200157)
Subject: Re: That Ovation logo situation



Joined:
August 2003
Posts: 4619

Location: SoCal
ok, if that was 1976-blows my theory...I have no idea.

trade you for the 1982 with pearl inlaid...
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Lightfoot
Posted 2003-12-03 5:41 PM (#200169 - in reply to #200157)
Subject: Re: That Ovation logo situation


Joined:
October 2002
Posts: 73

Location: out there
If it's a decal it came before the inlaid versions so it's older and can appeasl to the snob factor we all have.
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