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New Marketing needed

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Omaha
Posted 2007-09-04 1:20 PM (#83426 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
November 2005
Posts: 1126

Location: Omaha, NE
Originally posted by cliff:
quote:
--------------------------------------------------------------------------------
SoccerMoms with the cute little ponytail bobbing up and down out of the back of the baseball cap
--------------------------------------------------------------------------------

Personally, I find that very attractive.
Ponytail bobbing up and down? Yeah, sign me up.
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Tupperware
Posted 2007-09-04 1:21 PM (#83427 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
January 2005
Posts: 4903

Location: Phoenix AZ
Originally posted by vision:
Stick to the woodies and sell your ovations - we are here waiting for anyone to put them up for sale.
Geez, I've sold 78 of them. How much further do you want me to go ???

My work on this thread is done.

Dave

PS - A member who shall remain nameless PM'ed me and suggested I change my name to "Ovation Hater". Trust me, nothing could be further from the truth.
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cliff
Posted 2007-09-04 1:24 PM (#83428 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
March 2002
Posts: 14842

Location: NJ
Don't get me wrong . . .

I'm not pooh-poohing woodboxes (or those that play 'em).

The guitar that's CONSTANTLY within reach of my computer is a Takamine Classical. I absolutely LOVE the volume, tone, playability, feel and smell of it.

I would LOVE to have a Martin or a Collings around the house to "relax" with.
I'd also love a Porsche in the garage t'tool around with on the weekends too, but neither's gonna' happen right now . . .

My point is why "ditch" what you've been KNOWN for (for a long time) that's been working for something that you MIGHT be able t'market (to a bunch of guitar snobs that don't "like" you anyway).
It'd be better for Hamer t'put out a boutique acoustic.
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tragocaster
Posted 2007-09-04 1:26 PM (#83429 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
July 2005
Posts: 354

Location: Flushing, MI
I think that people will shun Ovation now days no matter WHAT they do, just because it's popular to hate Ovations. It's ALL OVER the internet "Ovations suck". People will believe that and avoid them without ever taking the time to try out a fine one. And.....

... IF they ever decide to try one, the local dealer will have a bunch of Celebity's on the floor for demonstration, and if you want a good U.S. made instrument, wellll... "We'll have to special order that...."

I'm an O' lover and to this very day I have yet to try - or ever SEE an Adamas in the flesh.

So, no I really don't think they would dig themselves out by producing an all wood guitar. All of the O' haters would just roll their eyes and say it's a piece of shit WITHOUT ever even touching the thing.

I once played an electric gig at a Blues club. The people at the table nearest the stage were heckling us before we ever played a note, saying "I see you're using Peaveys. You can't be a Blues player using a Peavey". They then walked out without ever hearing a note.

That's the mentality of MOST of the people out there. It's sad.

BTW - I vote that Ovation should keep the plastic bowl. It should stay. There's a tonal reason for it - one that I prefer.
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cliff
Posted 2007-09-04 1:29 PM (#83430 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
March 2002
Posts: 14842

Location: NJ
". . Musical masterbation - I might not be a professional player but it is very enjoyable feeling . ."

Believe me, my gigs aren't much better than that . . . I've just been fortunate to find a weekly group of sick bastards who "like to watch" . .
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Jeff W.
Posted 2007-09-04 1:35 PM (#83431 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
November 2003
Posts: 11039

Location: Earth·SolarSystem·LocalInterstellarCloud·Local Bub
"I like to watch."

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Weaser P
Posted 2007-09-04 1:40 PM (#83432 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
October 2005
Posts: 5330

Location: Cicero, NY
Personally I'm still stuck on the "ponytail bobbing" thing. How can you NOT find that attractive?
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Jeff W.
Posted 2007-09-04 2:08 PM (#83433 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
November 2003
Posts: 11039

Location: Earth·SolarSystem·LocalInterstellarCloud·Local Bub
Originally posted by Weaser P:
Personally I'm still stuck on the "ponytail bobbing" . How can you NOT find that attractive?
Easy. . . .
Just look down at the 'Umbria' clad, overly-scheduled, private school brats in tow...


(unless, of course, I'm looking down at it)
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stephent28
Posted 2007-09-04 2:19 PM (#83434 - in reply to #83376)
Subject: Re: New Marketing needed



Joined:
April 2004
Posts: 13303

Location: Latitude 39.56819, Longitude -105.080066
Cliff, I have never seen you so passionate about something..........
.
.
.
.
.
.
... (except maybe when Jeff fell asleep and you had the markers and shaving cream!)
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LBJ
Posted 2007-09-04 2:34 PM (#83435 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
March 2007
Posts: 665

Location: Tychy, Poland
i think thread sticked to "wood box proposal" too long.
for me, there are more recognizeable from distance things than bowl or epaulets.
headstock - my eye doesn't even need to look at the rest of the guitar, and i know that it's O
you don't see bowl if guy is standing in front of you.

but it's not important.
important is, that i go to shop in Poland, and i don't see that ANYONE in this country will ever buy ovation through "official channel". it's way to expensive for real worth, and set up is awful (except adamas).
initially, i was REALLY happy that i saw Ovation in polish shop, and i told to friend of mine that he will see something special.
yes, he saw something special. $1500 celeb with bad intonation, high action and not working tuner, Legend which got killed tone-wise by Samick O15 (about 4 times cheaper) and Adamas, which was really impressive but it wasn't guitar that one would invest few times as much as he earns.
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BluesSailor
Posted 2007-09-04 2:47 PM (#83436 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
February 2005
Posts: 1132

Location: Parrish, FL
I'm in for the pony tail bobbing event :D
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Beal
Posted 2007-09-04 2:51 PM (#83437 - in reply to #83376)
Subject: Re: New Marketing needed



Joined:
January 2002
Posts: 14127

Location: 6 String Ranch
Marketing, a subject I have no opinion on.

click.
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ProfessorBB
Posted 2007-09-04 2:55 PM (#83438 - in reply to #83376)
Subject: Re: New Marketing needed



Joined:
January 2006
Posts: 5881

Location: Colorado Rocky Mountains
I've loved Ovation since my first in the early 1970s. I've loved loved Gibson since my first in the early 1960's, and Fenders, too, especially their amps, and now my Tak EF75. I could probably be satisfied with a Taylor, or a Martin, or a Collins, or all three, and cost is not really a major deciding factor at this time in my life. I'm really satisfied with what I've got, so I'm not wishing for anything, 'cept maybe a really rare neon sign or two, and I tend to buy stuff on a whim or spontaneous suggestion. However, I'm probably the only one here to buy a certain brand of guitar just to display with a particular neon sign. Somewhere in my childhood, I must have become fascinated with neon lights. Why else the baggage?
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fillhixx
Posted 2007-09-04 3:22 PM (#83439 - in reply to #83376)
Subject: Re: New Marketing needed



Joined:
November 2005
Posts: 4832

Location: Campbell River, British Columbia
Everyone but castrati has baggage.

They have issues.
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Jeff W.
Posted 2007-09-04 3:29 PM (#83440 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
November 2003
Posts: 11039

Location: Earth·SolarSystem·LocalInterstellarCloud·Local Bub
I dated a girl named, Castratti-- Michelle.
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cliff
Posted 2007-09-04 3:31 PM (#83441 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
March 2002
Posts: 14842

Location: NJ
she have a ponytail??
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fillhixx
Posted 2007-09-04 3:46 PM (#83442 - in reply to #83376)
Subject: Re: New Marketing needed



Joined:
November 2005
Posts: 4832

Location: Campbell River, British Columbia
Mike? I knew him in choir before the Priest!
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Mark in Boise
Posted 2007-09-04 4:03 PM (#83443 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
March 2005
Posts: 12759

Location: Boise, Idaho
I like them because they're different. If they were just like every other guitar, I wouldn't like them.
I know that I'm not a great customer, having bought a new one once every 30 years, but I bet I've sold more Ovations out of the local Guitar Center than many of the people who work there.
And I wank on more than just the weekends.
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tragocaster
Posted 2007-09-04 4:10 PM (#83444 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
July 2005
Posts: 354

Location: Flushing, MI
The "ponytail bobbin' up and down" thing is only hot if there's a reason for it to be bobbin' up and down....!
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brainslag
Posted 2007-09-04 4:11 PM (#83445 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
April 2006
Posts: 1138

Location: CT
I Love Ovations. Anyone who doesn't can kiss my skinny white butt!

Ovations sound different than a Martin or Taylor, so what? I love Martins and Taylors too, but they seeem to sound WORSE only to people who ONLY own Martins and Taylors. They need to get a life.

Ovations sell, so I don't see a marketinng problem. If Clapton was an endorsee would it make it a better guitar?? or just more expensive?

Keep the bowl-that's what an Ovation IS - period! You wanna box - BUY a box!

Here's an idea though, put a name on the headstock that matches the label - Ovation, Celebrity, Applause, Ultra, whatever.. People wanna see a name on the headstock that matches the guitar they paid for. The guy who buys the Legend doesn't want a guitar that looks I dentical to a cheesecake Celebrity. The shlum who buys an Epiphone L.P. doesn't have a guitar that looks EXACLY like the guy who payed for a Gibson L.P.

I played a bunch of guitars at Sam Ash today.. none of them left me impressed. Nice, yes, but 4 or 5k ??? I played an Ibanez and a Yamaha at 300 bucks that sounded pretty damned close. My Custom Legend, and newly aquired Adamas 1 both sound nicer than anything I tried.. and not at the price of a decent used car.
-rant off.
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Slipkid
Posted 2007-09-04 4:19 PM (#83446 - in reply to #83376)
Subject: Re: New Marketing needed



Joined:
September 2003
Posts: 9301

Location: south east Michigan
For such a tired, well trodden subject, this thread has turned out to be somewhat interesting.
Good job!

And even though cwk2 said "click", I'll bet he read
each
and every
word.
(pssst... hi Bill)
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MusicMishka
Posted 2007-09-04 4:38 PM (#83447 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
March 2005
Posts: 5563

Location: Blue Ridge Mountains
In seminary some years ago, I had a professor that nearly everyone hated...he was constantly taking the opposite side of arguments or presupposing something that seemed just wrong...It's called playing the "Devils Advocate"...and some use it to stimulate conversation and get others looking at different sides of the equation; How many times has Dave done this here in the forum? Many, many times; and it usually has two results: First it defiantly gets people talking and second it ticks some people off...the first was intentional and the second is just a by-product of the first...Personally, each and every one on this forum is an individual...each has their quirks and special ways of expressing themselves...and I for one am glad of that...it would be pretty boring if everyone were the same...NOW, doesn't the same scenario apply to guitars? Of course it does! Does Dave know that? OF COURSE he does! Dave has one of the finest collections of instruments I have personally seen (well at least in photo's) and being a smart guy knows what he likes and what will hold value and hopefully increase in value...Cliff is much like myself (whoa, that is scary) in that we are players first...we depend on our instruments the way a carpenter depends on his power tools...and we only play what works constantly day after day after day...that’s why we choose Ovations...the public also lets us know in many ways...All of us here are ambassadors for Ovation/Adamas/Kaman; and we have a tremendous power of persuasion by the nature of our affiliations and preferences...The point that was made about Ovation selling everything they currently make is true...visit the factory...go to the tours...take pictures and listen to the speakers and factory personnel...and then share what you learn with others...
One more point I want to make...Most companies do have a budget line...Ovation has Celebrities, Ultra's etc....In retail, we used to call our holiday "get ‘em in the door specials" our loss leaders...some package with a crazy low price that gets folks in the door and hopefully looking at the rest of the line (s)...I have played some Celebrities that sounded OK; not as good as a USA Ovation, but OK...No good USA made guitar is in-expensive any more if bought retail...imports are cheaper and for some fill the bill just fine...BUT, EVERY DAY ON EBAY, USED USA MADE OVATIONS ARE SOLD FOR BARGIN PRICES...OVERSEAS SHIPPING IS NOT CHEAP BUT WHEN COMBINED WITH A LOW PURCHASE PRICE CAN BE A GREAT OPTION TO PAYING INFLATED PRICES FOR IMPORT GUITARS....JUST A THOUGHT!
Also the 47RI is truly in a class by itself...It is a fabulous instrument and I can see why the owners of the original slotheads revere them so much...Again, do whatever is legal and moral that you have to do to get one if you are even thinking about it!
OK, I'm done now...

Enjoy Life; it sure beats the alternative!


;)
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Jeff W.
Posted 2007-09-04 4:46 PM (#83448 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
November 2003
Posts: 11039

Location: Earth·SolarSystem·LocalInterstellarCloud·Local Bub
...and sometimes, Mike, you just gotta call a douche bag, a 'douche bag'
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cliff
Posted 2007-09-04 5:03 PM (#83449 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
March 2002
Posts: 14842

Location: NJ
. . and sometimes y'just call it Witko . . .
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Jeff W.
Posted 2007-09-04 5:05 PM (#83450 - in reply to #83376)
Subject: Re: New Marketing needed


Joined:
November 2003
Posts: 11039

Location: Earth·SolarSystem·LocalInterstellarCloud·Local Bub
Tomato/Toemahtoe
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