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Location: Phoenix AZ | Sorry folks, I don't follow your logic ...
All these "iconic" models that you list are easily available on the used market. So what is the sense of a reissue when you can just buy an original. Sure a reissue '57 Les Paul is desirable becuase nobody can afford an original. But we're talking about guitars available TODAY on ebay for $500 to $1000 dollars. Maybe double that for an adamas. Previous attempts at Ovation reissues didn't exactly fly off the shelf.
Miles may be on to something. To celebrate 50 years why not incorporate everything Ovation is known for ... build a Shiny bowl with Elite top, 5 piece skunk stripe neck with carved adamas headstock, Custom legend fretboard inlays, string through bridge, OP-24 preamp with stereo output and a Storm pickguard? And if you really want to cover everything Ovation is known for, build it in Korea. |
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Location: SoCal | Good points. Up to a point...... |
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Location: Keepin' It Weird in Portland, OR | Standingovation - 2015-09-04 11:14 AM
And if you really want to cover everything Ovation is known for, build it in Korea.
Now that's just being mean. 
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Location: Flahdaw | But funny! |
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Location: Frozen Tundra of Minnesota | Or....
Have a Stencil of the New Hartford Factory (from the inside labels) in deep brown applied to the lower bout like they did the Patriot. It says Tradition, American Made, and Quality.
It is where Ovation was born, and now re-born. AND... It could be added to any of the Limited Editions, and the Anniversary Model! 
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Location: Tennessee | Standingovation - 2015-09-04 11:14 AM To celebrate 50 years why not incorporate everything Ovation is known for ... build a Shiny bowl with Elite top, 5 piece skunk stripe neck with carved adamas headstock, Custom legend fretboard inlays, string through bridge, OP-24 preamp with stereo output and a Storm pickguard? And if you really want to cover everything Ovation is known for, build it in Korea. OK, but it must be in MOB Blue with the surfboard epaulets and funky bridge. If you're gonna make the world's ugliest guitar, might as well go all the way. |
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| Here's an article about the reopening posted on NBC Connecticut:
http://www.nbcconnecticut.com/news/local/Previously-Closed-Connecti...
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Location: Hot Springs, S.D. | stonebobbo - 2015-09-05 3:17 PM
Standingovation - 2015-09-04 11:14 AM To celebrate 50 years why not incorporate everything Ovation is known for ... build a Shiny bowl with Elite top, 5 piece skunk stripe neck with carved adamas headstock, Custom legend fretboard inlays, string through bridge, OP-24 preamp with stereo output and a Storm pickguard? And if you really want to cover everything Ovation is known for, build it in Korea. OK, but it must be in MOB Blue with the surfboard epaulets and funky bridge. If you're gonna make the world's ugliest guitar, might as well go all the way.
Don't forget the nastiest looking peghead ever made! |
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Location: 6 String Ranch | Yes but do a reverse one, reverse is always cooler........ |
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Location: The Great Pacific Northwest | Standingovation - 2015-09-04 11:14 AM
Sorry folks, I don't follow your logic ...
All these "iconic" models that you list are easily available on the used market. So what is the sense of a reissue when you can just buy an original. Sure a reissue '57 Les Paul is desirable becuase nobody can afford an original. But we're talking about guitars available TODAY on ebay for $500 to $1000 dollars. Maybe double that for an adamas. Previous attempts at Ovation reissues didn't exactly fly off the shelf.
Miles may be on to something. To celebrate 50 years why not incorporate everything Ovation is known for ... build a Shiny bowl with Elite top, 5 piece skunk stripe neck with carved adamas headstock, Custom legend fretboard inlays, string through bridge, OP-24 preamp with stereo output and a Storm pickguard? And if you really want to cover everything Ovation is known for, build it in Korea.
I really don't think a FrankenVation is that great of an idea. My point was aimed at all the talk of great models as suggestions that weren't made 50-ish years ago.
As far as marketability of re-issues... I think the models they are talking about are just going to be special. I don't think the plan is to sell them as much as it is to Build them. Think how much meaning the old "wall of guitars" in Engineering had. I think DW should start a new wall showing off what they envision the standards to be going forward. If people would rather buy the import version of those because they can't afford'em, that's fine. THAT is the POINT !!!!
When Ovation was in it's heyday, you could aspire to an Adamas. The price of an Adamas back then was out of reach of most musicians. But the last Adamas' made were in the "average for a decent guitar" price range and proportionally bargains on the used market. Ovation needs some guitars in the "high end" price range again. Like it or not, most people associate price with quality. They just do, it's a fact, get over it.
FWIW, that's DW's model and they sell the crap out of their Drums. They are expensive, and they are high quality. You want that quality, you pay for it. That is what I would like to see Ovation hit NAMM with in January. Guitars that are so stunning and great sounding that they can't be ignored and if you have to ask how much they are, you can't afford them.
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Location: Frozen Tundra of Minnesota | cwk2 - 2015-09-04 5:49 PM
Yes but do a reverse one, reverse is always cooler........
Oooooh Yeah!!! Reverse would be cool!
I am sure that DW already has their plans for the Anniversary Set laid out, detailed, and determined. It is just kind of fun to speculate on some cool ideas for it. I actually liked the Event idea! I couldn't do it, but it was a really neat idea! And I do hope that when the first new American Made Ovation is completed, that they burst open a bottle of something bubbly, and take a picture for us all to see! It will be a Great Day!!!  |
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Location: Keepin' It Weird in Portland, OR | mileskb - 2015-09-04 4:39 PM
Like it or not, most people associate price with quality. They just do, it's a fact, get over it.
Yeah....
I am glad that I got some great USO's for cheap,
cuz I won't be buying any $3K-$5K Ovations.
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Location: Always beautiful canyon country of Utah | I like what Dave said. Why pay 3 to 5 thousand dollars when you can buy a fine used one of equal quality and already possessing the karma of being played and making music? Kinda like reinventing the wheel? But I know I am a minority opinion on this site cause I don't even have GAS. It is not possible to improve on the 3 guitars I already have. All that remains is to enjoy them!! |
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Location: Always beautiful canyon country of Utah | But I must confess I do have APSCS (Antique popsicle stick collectors syndrome) |
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Location: Hot Springs, S.D. | Look at the prices of crappy Taylors or Martins or Gibsons. We've been complaining for years that all we saw in stores were the foreign made O's. Now, with all the publicity DW has put out there, and with the high standards the company has, we WILL be seeing high end O's in the stores, right next to the Crappy Taylors etc. And you KNOW they will change people's minds who went in prepared to shell out big bucks for a "name". Instead they will be buying a GREAT GUITAR that will soon also have a "name". Only in the case of the O's, the quality and the sound will JUSTIFY the "name" and the price. |
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Location: Frozen Tundra of Minnesota | CanterburyStrings - 2015-09-05 9:49 AM
Look at the prices of crappy Taylors or Martins or Gibsons. We've been complaining for years that all we saw in stores were the foreign made O's. Now, with all the publicity DW has put out there, and with the high standards the company has, we WILL be seeing high end O's in the stores, right next to the Crappy Taylors etc. And you KNOW they will change people's minds who went in prepared to shell out big bucks for a "name". Instead they will be buying a GREAT GUITAR that will soon also have a "name". Only in the case of the O's, the quality and the sound will JUSTIFY the "name" and the price.
+1. I was watching Shark Tank the other night, and the Shark told his Clients that you should Never lower the price and quality to sell to more people, you always go for maintaining the Quality and Price. Fewer people may be able to afford them, but that creates a demand and solid reputation for them.
And once someone tests out a high end Ovation or Adamas at a store, they are going to WANT one!!! So maybe for now, they will get a less expensive O, for now... When they are able, they will go after the Higher End O/A!
DW has earned their reputation with High End, High Quality pieces, they have a Great Sales Strategy to follow for Ovation!
And once people hear them, and play those necks, side by side, there is no contest!
Edited by Nancy 2015-09-05 10:13 AM
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Location: Colorado | I'm in on Tupperware's idea....49 to go |
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Location: Frozen Tundra of Minnesota | nerdydave - 2015-09-04 11:58 PM
But I must confess I do have APSCS (Antique popsicle stick collectors syndrome)
Okay Dave, I need to know what Antique Popsicle Sticks are, and why you collect them! LOL!!! |
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Location: Keepin' It Weird in Portland, OR | CanterburyStrings - 2015-09-05 7:49 AM
Instead they will be buying a GREAT GUITAR that will soon also have a "name".
Only in the case of the O's, the quality and the sound will JUSTIFY the "name" and the price.
Personally, one of the things that I liked about Ovations were that they were affordable.
Way back before I played, I saw many USA Balladeers and Pacemakers being carried by hitch-hikers because they were sturdy and affordable and Loud.
Many stuck-up people looked down upon Ovations because of the lower price-point.
That these same people didn't know the difference between a USO and an import also hurt.
But these people had already decided that they would never play a plastic guitar.
Raising the price won't make them any more visible in the stores.
That will just put them in the back room with the Collings, Santa Cruz and overpriced Gibsons.
The average buyer still won't see them or be able to afford them.
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Location: The Great Pacific Northwest | This thread got me thinking about the "why aren't Ovation's in the Acoustic rooms" in stores. Well of course at the moment it's because they aren't being made yet, but in years past, they used to be. In years past, there used to be Ovation specific listening rooms. But then Ovation stopped appearing with the others and I think I see a BIG reason why.
Yes Ovations do sound great. So why would any store owner in their right mind put a $2,000-$3,000 Adamas even in with guitars that cost over $5000 ? They'd sell a whole bunch LESS of those expensive guitars.
I just looked on Musicans Friend...
- Taylor has nearly 20 models in the $5,000+ range
- Gibson have about 10 models (Acoustics) over $5,000
- Martin has over 30 models in the over $5,000
I could go on but I think the point is clear. I don't know what the high end prices of those brands were 15-20 years ago, but I'm pretty sure Ovation was still "Affordable" and I'm guess that's EXACTLY why they weren't in the room with the other high-end acoustics.
Rest assured DW will be making some "affordable" (I use quotes because affordable is subjective) guitars, but I think it's high time Ovations were back in the Acoustic listening rooms.
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Location: Flahdaw | In my opinion, it won't work unless they get some HUGE endorsee before they start trying to get into acoustic rooms (yes, even BIGGER than Kaki).
DW is gonna need to find someone that the guitar playing world as a whole respects and would like to emulate. They need to see that person in concert, on video, on TV, using that Ovation (maybe the 50th anniversary model). |
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Location: Always beautiful canyon country of Utah | That would be Nancy!! |
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Location: Flahdaw | Maybe even bigger... |
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Location: Frozen Tundra of Minnesota | Didn't Taylor Swift start out on Ovations??? I am not a big fan, but she sure has a Huge following!
A *Taylor* playing an Ovation - good humor! And she could sing, "Baby got Back"!
Edited by Nancy 2015-09-06 10:43 AM
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Location: Hot Springs, S.D. | I agree with Miles. And I don't think we need a famous endorser playing them if they are in the room with the other "big boys". If they are there, people will try them. Then they will sell themselves.
I have to be honest here. Back in the day when everyone was playing an Ovation on stage, quite a few of these "stars" did interviews in various different magazines in which they said they used O's on stage because they plugged in and were indestructible but they RECORDED with Martins or Gibsons. Now it's time for Ovations to sell because of the sound and the great necks. And they WILL once we get them into the hands of prospective buyers.
There will still be "affordable" O's, both the new (and I'm SURE they will be better quality than in the past) overseas guitars, plus the used market. So the kids who are looking for a first guitar will find O's at the front of the store, the just plain regular folks who are looking for a better guitar will find O's in the middle of the store, and the folks who are looking for high end will find O's outshining the crappy Taylors et.al. in the back of the store. |
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