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Posts: 4832
Location: Campbell River, British Columbia | I resent the implication that I'm with ALL of anything!...Let alone this pansy bunch....except Moody, of course.
Where's the narrow lines? I'll pee on 'em just on principle. |
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August 2002
Posts: 8307
Location: Tennessee | Sorry, I just don't get this whole thing. Ovation has always been the alternative guitar. Go to the Ovation Guitars website and have a look through the pictures of the artists. Then go to the Martin website and look at the pictures of their artists. See a difference? The people on the Ovation site for the most part are cutting edge and the folks on the Martin site are old, fat white guys. Taylor has got most of the same old fat white guys on their artist list. Their indie list isn't filled with people who fit the "indie" mold that most alternative rockers think of. Not a tattoo among them. Lots of soon-to-be aging, fat white guys**.
Ovations are still considered by the younger crowd as cool, hip, alternative guitars. There's plenty of them being played out there and a shitload of them are being sold, but most of the people on this board don't see them because most of us are not out watching the new, cool, hip bands ... we're listening to old, fat white guys -- or people who will turn into OFWGs soon. I really hope that Ovation doesn't alter their target market to go after the old, fat white guy, because then they'll go out of business. And even if you say that Ovation should at least tell OFWGs that O's are great, it will fall on deaf ears because we know that OFWGs are set in their ways, have already formed their opinions, and can no longer think outside the lines.
I get a LOT of young kids through my house. There are always a bunch of guitars out ... the wood boxes are ignored and my O's get picked up with sounds of "man this is such a cool guitar". And they know it is an Ovation ... so the marketing works. Someone said early on that Ovation ought to get the kids to play Ovations ... all I've got to say is that they do. The marketing works. Unfortunately, much of our demographic here is the old, fat, white guy and we are not the target market. So we think the marketing sucks and we miss the point ... but Ovation is not trying to sell to the old, fat white guy. The cool, hip, alternative among us will remember Ovation and go in search of them instead of being sucked into the Taylor or Martin marketing machine.
So you've got to ask yourself ... do I want to be cool, hip and alternative or do I want to be an old, fat white guy. Despite all the outward appearances, I pick the former. (And I think that the majority of the Ovation nuts here have also picked the former even if the pollsters what to lump us in with the OFWGs).
** BTW, "guy" is a gender neutral word in this context. |
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January 2005
Posts: 4903
Location: Phoenix AZ | Good points. Nothing wrong with being the alternative. As I emailed someone last night (I've gotten quite a few interesting email and PM's lately), the world would sure suck if Martin/Taylor etc. was the only choice in town. And it would similarly suck if ovation was the only choice we had. I guess I just enjoy variety.
Dave |
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February 2005
Posts: 11840
Location: closely held secret | Originally posted by stonebobbo:
So you've got to ask yourself ... do I want to be cool, hip and alternative or do I want to be an old, fat white guy. Despite all the outward appearances, I pick the former. I'd settle for being a cool, hip, alternative old fat white guy... |
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Posts: 5330
Location: Cicero, NY | And I'm just enjoying being an old fat white guy with alternatives. |
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November 2005
Posts: 1126
Location: Omaha, NE | Originally posted by stonebobbo:
the folks on the Martin site are old, fat white guys I don't understand...I don't play a Martin. |
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January 2002
Posts: 14127
Location: 6 String Ranch | Do these old fat white guys have pony tails? |
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March 2005
Posts: 5563
Location: Blue Ridge Mountains | So you've got to ask yourself ... do I want to be cool, hip and alternative or do I want to be an old, fat white guy. Why is it that Old and Fat seem to go together?
Unfortunatly, I resemble that remark!
:D :eek: ;) |
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July 2007
Posts: 325
Location: Texas | Whewwwwwwww 107 post - and to think it all started just by me questioning maketing skills.
I had better not bring up the war in the middle east :D :eek: :D :eek:
I will take cool and hip - just make them a popular cool and hip group. I bid you a good day. :D |
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January 2006
Posts: 5881
Location: Colorado Rocky Mountains | In explaining the difference between Adamas, US Ovations, Celebrities and the Applause line a while back, I compared them to the Fender Strat line including the upper end custom shop models (Adamas), the US Strats (US Ovations), the MIM Strats (Celebrities), and the Squire line (Applause). They may all look similar, but there is a difference in so many other variables. This seemed to turn on the light for my colleague. |
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March 2007
Posts: 665
Location: Tychy, Poland | ok. to me marketing is not longer needed. I had today first contact with John Budny, and the way company treated my problem was WAY better than any other in my life.
and i will convince my friend who has music store to get some ovations, even if those will be celebrities, and i'll set up them flawlessly just to show people that they're GOOD |
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January 2005
Posts: 4903
Location: Phoenix AZ | You discovered what many others know, John and Kim are the best damn endorsement that a company could ever have !!!
Dave |
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April 2006
Posts: 1138
Location: CT | They need to post pics of themselves on the O web page.... with grass skirts and coconuts. |
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July 2007
Posts: 325
Location: Texas | Marketing is always needed - if it wasn't, Ovation would not even show up for the Namm show -that is a form of marketing. Maybe all that is needed is for their reps to get great displays of a number of different ovations and Adamas into the stores.
The store I frequent had an entire section of their store reserved with a beautiful display of PRS guitars - now that is marketing - the minute you walked into the store - that is the direction you went whether you liked PRS guitars or not. It was that impressive.
John Budney is a great guy - I have dealt with him twice and could not ask for better treatment.
I am not saying that Celebrities or Applause are bad guitars - they are not - but play them against the higher line and there is a big difference. My first guitar was an applause - I loved the thing. Beautiful sound - but mine was over 30 years ago - maybe it was still made in the US :)
I hope you can get your friend to bring them in - they will sell. |
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Joined:
January 2005
Posts: 4903
Location: Phoenix AZ | Originally posted by vision:
Marketing is always needed - if it wasn't, Ovation would not even show up for the Namm show That's an interesting comment and a lot funnier than you probably intended it to be.
I don't think it means anything (except to Austin) but a number of companies choose not to participate in Summer NAMM this year. Kaman included.
Back to the topic at hand. Ovation does their marketing, they have their endorsees, they sell every guitar they make, so what's the problem?
Dave |
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March 2002
Posts: 14842
Location: NJ | Doesn't mean much.
There are a LOT of tradeshows that do East/West, Spring/Fall, Summer/Winter shows where some people choose not to attend.
A lot of it depends on the region, time of year, and how many attendees the Association (in this case, NAMM) can/can't provide.
It costs a LOT to exhibit, and sometimes y'do better just NOT attending . . .
(besides, who the hell want's t'go to Austin in the middle of Summer??? . . . they should bring it to Atlantic City again . . .) |
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January 2004
Posts: 627
Location: Cherry Hill, NJ | Oops, I must be in the wrong place or is this the OFWG forum? |
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November 2003
Posts: 11039
Location: Earth·SolarSystem·LocalInterstellarCloud·Local Bub | Originally posted by vision:
Whewwwwwwww 107 post - and to think it all started just by me questioning maketing skills. Proving that you never did "search" the subject... |
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July 2007
Posts: 325
Location: Texas | Who said anything about Austin - Ovation was at the 2007 NAMM show - correct? There are two Adamas I customs that have NAMM 2007 on them, right?
Okay, I give - ovation does their marketing and sells every guitar they make - except the ones that sit in guitar stores for a year or two.
I am just saying....... |
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March 2002
Posts: 14842
Location: NJ | There's a NAMM Winter and a NAMM Summer show every year . . . |
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July 2007
Posts: 325
Location: Texas | I know that Cliff - and they were at the winter Namm show - wasn't it in California? |
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April 2006
Posts: 2491
Location: Copenhagen Denmark | So,do we all agree that CFMartin Dread`s are better than croc`s...?..
Vic
..Coffee,cream and sugar on the side.. |
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January 2005
Posts: 4903
Location: Phoenix AZ | Vision,
I was semi-funning with you re; the whole namm thing. My appologies. My so called "friends" around here jump on me over every little thing, mis-spelling, mis-statement, etc. I don't know what I do to deserve this. I just offer personal opinions and I'm treated like the second coming of hitler. Another member has "Adamas Hater" as a name and nobody ever gave him crap over it, I don't know. Anyway, I have been conditioned to correct others. I know it's a terrible habit. You stated that kaman was serious about marketing because they show up at namm. I knew you meant winter namm, but you didn't specify. So knowing that they skipped summer namm I felt obligated to point out that your statement was not correct. Stupid habit of mine. Other companies skipped Austin as well. Doesn't mean anything. |
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August 2003
Posts: 4619
Location: SoCal | oh, poor baby...so misunderstood |
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April 2006
Posts: 2491
Location: Copenhagen Denmark | Quote " Another member has "Adamas Hater" as a name and nobody ever gave him crap over it,"
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Dave,that "nick" was `cause I`d made fun of ADAMAS axes one day,then I could not change back,and wrote to our moderators for help ...,however ,some remarks ,were made by other members,I frantically kept on trying to get my old "nick" back,and then my sons pointed out to me, that all I had to do ,was change the"nick" to something else,that`s how , but actually,..I was about to post a thread titled .."What`s with the Language ?" ..during my time as a member here,I have noticed that at times good-spirited-sarcastic-of the cuff remarks,have turned into spiteful responses,that came close to name-calling,I was beginning to wonder if this board was going to become a place of bitterness,I mean,Sure,EveryOne can have a bad day,and at times a sensitive toe can be stepped on,and I Do Hope that such is the case,and nothing more,but it seems to me as if on this thread some "mobbing" has taken place,and I noticed that topics such as strings,plectre and the like get treated rather lightly,things that actually have a tremendous Impact on the Sound of a guitar,after all,how`s that Ovation gonna Play/Sound ..?..Personaly, I have experienced your posts as Outspoken,yet Humorous ,and often to the Point,usually with that "wink" inbetween the lines..so I say :..Dave,do Not let spitefulness get the better of ya,..you`re too Good for that,keep that Chin Up... :)
Vic
..We`re all too Good for that.. |
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New Marketing needed
