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Joined:
January 2005
Posts: 640
Location: boulder | hi,
Lets help the mothership....
If you had to come up with another slogan for Ovation guitars, what would it be?
Keep in mind, you are trying to attract new buyers (why should they buy), while keeping the present customers happy.
If it helps, fill in this sentence. "I bought an Ovation for the __________, and I keep my Ovation for the ___________."
Essentially, why did you buy an Ovation, and why have you kept playing it is the angle I am driving at. Of course, from the heart always speaks best.
Mine:
I Buy Ovations for the craftmanship, I keep them for the sound.
Which I would shorten to;
"Committed to craftmanship, and made to be played".
well we'll see if this goes anywhere, maybe best slogan will be incorporated by mothership and you will be asked to work for them. (hey sox won world series). peace mike |
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Joined:
December 2004
Posts: 1673
Location: SoCal | "I BUY my Ovations for their BEAUTY, and I keep my Ovations for their HEAVENLY SOUND." |
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Joined:
December 2003
Posts: 13997
Location: Upper Left USA | "Take a step out of the box"
"Sometimes different is better!"
"Put down that overseas laminated Cowboy chord playing POS you were conned into thinking was a guitar and sit down, shut up, close your eyes and listen! No, really Listen!" |
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Joined:
May 2004
Posts: 2850
Location: Midland, MI | Following on Woody's:
Ovation. Not for the brand conscious gear whore. Real players only, please. |
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Joined:
December 2003
Posts: 13997
Location: Upper Left USA | Cut to comercial.
Scene1: 35ish man dessed in dockers and a Promise Keepers T-shirt walks up gazing at a wall in a music store. Hype music stops, total silence, man's focus is on two acoustic guitars on wall hangers. One is a Taylor with inlay and a price tag of $5,995.0 on a tag that says "sale". The other is an Ovation Elite LX.
Voice over - godlike tone "Step away from the box!" "step away from the box!".
Man grabs the LX and smiles serenely.
Fade to black with "Step out of the box" |
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Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | "Brand conscious grear whore"
Hey, I resemble that remark! |
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Joined:
May 2004
Posts: 2850
Location: Midland, MI | Ooh, good one. Or how about a young 20-something kid with a bunch of piercings, tatoos, shredded clothes. And instead of a G-dlike voice, it's his mother's voice. And instead of 'Step away from the box' she says:
I told you, just because everyone else is doing it doesn't make it right!
Pregnant pause as he focuses on the Taylor full of baloney, then the music kicks back in as he tells the Guitarget salesdroid, 'I'll take the LX.'
'Course, seeing as O doesn't put commercials on TV.... :D |
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Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | This is a good roll, you all do realize that it is highly unlikely that any of these will get used by "them". However, that doesn't mean that all the OFC diciples can't spread the words of truth, wisdom, product superiority and all the rest that the 3000+ brilliant minds here can dream up. Now as they say on that Caddy comercial, "Dream on...." |
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Joined:
December 2003
Posts: 13997
Location: Upper Left USA | I'm getting a mental image of passing CWK2 on the highway - he's got a roof rack full of OHSC's and is flashing the "hang 10" sign and a big grin as we pass!
He's wearing a very Moody-esque shirt.
Mahal-O |
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Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | They'd be hanging out the back of a 59 coupe de ville...... |
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August 2003
Posts: 4619
Location: SoCal | Ovation, change for the better...
Ovation, you can hear the difference...
Ovation, the performer...
Ovation, inovation not stagnation...
Ovation, the future today... |
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Joined:
March 2002
Posts: 15682
Location: SoCal | How about "Ovation.... F@%k the rest."?
I just tried to think of what Cliff, Temp, or Witko would have said and that caming spilling out. I believe that it's concise and to the point. |
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Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | Ovation, the choice of Llamas worldwide. |
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Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | Ovation, Here the difference. |
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March 2002
Posts: 15682
Location: SoCal | Ovation -- Let it open your mind. |
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Joined:
August 2003
Posts: 4619
Location: SoCal | yea...two sides of the skull shaped like bowls, the visual shows them part open like you can see inside
sorry, two much Drambouie |
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November 2004
Posts: 4
Location: Rancho Mirage, CA | Play outside the box. |
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Joined:
November 2004
Posts: 4413
| 1. A group shot of OFC2004 Tour :- slogan "Ovation - the guitar that's shaped like you."
2. Profile shot of a deep bowl:- slogan "Ovation - the guitar that drinks beer". |
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Joined:
March 2002
Posts: 389
Location: RI. That small State out East | My eye caught it:
My ear heard it:
The feel sold it:
The "Ovation" smile says it all!
Woz |
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Joined:
December 2003
Posts: 13997
Location: Upper Left USA | RE: A group shot of OFC2004 Tour :- slogan "Ovation - the guitar that's shaped like you."
Do you have any idea how difficult it is to get spat out toast out of the keyboard! A little truth can hurt! LOL! |
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Joined:
April 2003
Posts: 2503
Location: Fayetteville, NC | Ovation: Playing IS Believing! |
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Joined:
March 2002
Posts: 15682
Location: SoCal | Unless you're a member of this board in which case, believing is playing. |
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Joined:
December 2004
Posts: 59
Location: North Carolina | Ovation....ahead of its time, and its time is now. |
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Joined:
September 2003
Posts: 9301
Location: south east Michigan | Ooooo I like that last one. |
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Joined:
January 2003
Posts: 146
Location: Germantown, MD | Ovation--because your sound is unique, too. |
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new Ovation slogan
