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Ovation's DJ ASHBA Demented Collection
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| ProfessorBB |
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Joined: January 2006 Posts: 5881 Location: Colorado Rocky Mountains | The details of these guitars, first seen in a display at NAMM last month, are described in Ovation's February Newsletter. The guitars are interesting and colorful works of art with themes based primarily on DJ ASHBA's body tatoos. Directed toward a different segment of the consuming public than most of us are used to here on the OFC, and maybe not everybody's fancy, they're still fascinating to look at. Suppose these things are all one-off air brushed, or is it a graphic piece of film like those we see affixed to the sides of cars and busses for advertising purposes? | ||
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| Darkbar |
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Joined: January 2009 Posts: 4536 Location: Flahdaw | web page | ||
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| schroeder |
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Joined: November 2004 Posts: 4413 | I must be going gaga in my old age. I like them and the guy can play. Well done Ovation. Hope you sell bucket loads of them. | ||
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| Gallerinski |
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| Joined: May 2008 Posts: 4996 Location: Phoenix AZ | I think this is just the shot in the arm that Ovation needed. | ||
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| Capo Guy |
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Joined: December 2004 Posts: 4394 Location: East Tennessee | Hopefully this will inspire a new generation to pick up an Ovation the way Campbell, Croce, and others did us. | ||
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| Old Man Arthur |
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Joined: September 2006 Posts: 10777 Location: Keepin' It Weird in Portland, OR | Hey... $500 with a gig bag ain't that bad. ($600 with hard case) Y'figure, most Celebrity Guitars don't come with any case and cost the same brand-spankin' new. But it does only have a OP4BT preamp, but it'll do the job. At the NAMM show they had a shiny bowl version with barbed-wire all the way around... But I think that might have been a one-of-a-kind thing. | ||
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| stonebobbo |
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Joined: August 2002 Posts: 8307 Location: Tennessee | I've got some pictures of the guitars they had at NAMM over on my ning site. You can see them here: NAMM Album For me it was Dave Mason and Jim Messina. | ||
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| Northcountry |
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| Joined: February 2004 Posts: 2487 | Certainly not the older crowds typical taste but if Ovation had to rely on this crowd they would not have survived this long. These are a great product for the times, and they will do well with these, me thinks. | ||
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| Patch |
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Joined: May 2006 Posts: 4236 Location: Steeler Nation, Hudson Valley Contingent | Probably good marketing. Probably a good idea. I appreciate they're shooting for a demographic and respect them for it. But..................................ugh! (I'm not getting old. I'm not!) | ||
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| Mr. Ovation |
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Joined: December 2001 Posts: 7247 Location: The Great Pacific Northwest | "Certainly not the older crowds typical taste" I see this statement and similar ones a lot. I don't understand what they mean. What age is "older crowd?" I'm in my 50's, and for that matter DJ Ashba is almost 40. There are metal bands that are still relevant/touring with members in their 60's... Even Dan Lawrence is almost 60, and is still creating great alternative/death metal genre art. Soooo... I guess after a life of metal, at age 80, all art looses color and we start listening to elevator music?? I'm just say'n... | ||
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| Beal |
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Joined: January 2002 Posts: 14127 Location: 6 String Ranch | well I guess I'm in the older crowd. I look at these and say 1. I am so glad I'm not part of "THIS!!!" 2. What real musicisn would play this piece of shit? Yeah, the older crowd, no doubt about it. | ||
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| ProfessorBB |
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Joined: January 2006 Posts: 5881 Location: Colorado Rocky Mountains | I was referring to the crowd that follows this artist and others like him. Personally, I like the artwork. The fact that it is being applied to a less expensive guitar also targets a younger, more budget-conscious crowd. In producing a product that is targeted for a specific segment of consumers, there will be many others outside that segment that may also find it appealing, but rest assured they did some market research to identify who is most likely to buy this product and why. Being in my late 50's, I'd bet good money that I'm not in that market segment, although my love of guitars and art probably blur the lines a little. | ||
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| stonebobbo |
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Joined: August 2002 Posts: 8307 Location: Tennessee | Here's a picture of the endorsing artist who was on the booth at NAMM when I was there. This is Mick Thomson, aka #7, guitarist for Slipknot. How does this map to your demographic? #7 is your modern day Jim Croce. | ||
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| ProfessorBB |
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Joined: January 2006 Posts: 5881 Location: Colorado Rocky Mountains | Bingo. They must be University of Texas alums. | ||
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| cliff |
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Joined: March 2002 Posts: 14842 Location: NJ | hmmm . . . I was JUST having this VERY SameDiscussion on AnotherBoard . . . . | ||
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| wilblee |
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Joined: June 2005 Posts: 1320 Location: Round Rock, TX | Originally posted by ProfessorBB: Nope. Hands turned the wrong way, fingers at the wrong angle.Bingo. They must be University of Texas alums. | ||
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| MWoody |
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Joined: December 2003 Posts: 13996 Location: Upper Left USA | Makes you wonder at how the next Gen will either double down their "Death Metal Nasty" or go with a complete reversal motif. Personaly I don't like the "Darker than Thou" art but its just another genre. | ||
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| cholloway |
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Joined: March 2005 Posts: 2791 Location: Atlanta, GA. | Every generation feels they have to take their subculture/rebellion to another depth in society in order to be recognized and shock the "establishment". We did it, our parents did it, our kids did it or are doing it now. Just makes me wonder how far it will go before it starts the cycle all over. | ||
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| 2ifbyC |
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| Joined: December 2006 Posts: 6268 Location: Florida Central Gulf Coast | The next thing ya know, they'll be putting Davy Crockett on lunch boxes... | ||
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| ProfessorBB |
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Joined: January 2006 Posts: 5881 Location: Colorado Rocky Mountains | Originally posted by cholloway: For some of us, its our grandkids now doing it.Every generation feels they have to take their subculture/rebellion to another depth in society in order to be recognized and shock the "establishment". We did it, our parents did it, our kids did it or are doing it now. | ||
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| CanterburyStrings |
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Joined: March 2008 Posts: 2683 Location: Hot Springs, S.D. | The important thing is, once the people who are attracted to this artwork PLAY one, they will realize what great guitars Ovations are. Then they'll be hooked on the playability and the sound and the great electronics. Most of them will probably go on to buy more Ovations, and eventually when we old farts die off, these will be some of the people keeping the OFC alive. Welcome Metalheads!! | ||
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| cholloway |
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Joined: March 2005 Posts: 2791 Location: Atlanta, GA. | Originally posted by ProfessorBB: It's at this point we can sit back and say "Now you know what I meant!" Originally posted by cholloway: For some of us, its our grandkids now doing it. Every generation feels they have to take their subculture/rebellion to another depth in society in order to be recognized and shock the "establishment". We did it, our parents did it, our kids did it or are doing it now. And just SMILE!!! | ||
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| lanaki |
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Joined: October 2006 Posts: 5575 Location: big island | they say, "if you can't say somethin' good about it, don't say anything at all". well...i'm not sayin' anything at all. (although i just typed a mouthful) | ||
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| Old Man Arthur |
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Joined: September 2006 Posts: 10777 Location: Keepin' It Weird in Portland, OR | Originally posted by cholloway: I think of my Vietnam Vet buddies who were talking bad about the Spiky-Green-Haired Punkers in the 80's... Every generation feels they have to take their subculture/rebellion to another depth in society in order to be recognized and shock the "establishment". I said, "Dude... Their parents get high and listen to Pink Floyd, ELP, and the Grateful Dead... They gotta rebel somehow!" Then the generation after that is wearing platforms, bell-bottoms, and sixties Army Surplus. It is all cyclical... But the Blues last forever! :cool: | ||
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| FlySig |
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Joined: October 2005 Posts: 4080 Location: Utah | Originally posted by 2ifbyC: His rifle is on display in the Alamo. You can look right down the sights on it. Pretty cool.The next thing ya know, they'll be putting Davy Crockett on lunch boxes... | ||
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Ovation's DJ ASHBA Demented Collection