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New Ovation Homepage....

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Old Man Arthur
Posted 2010-06-15 8:51 PM (#369706)
Subject: New Ovation Homepage....



Joined:
September 2006
Posts: 10777

Location: Keepin' It Weird in Portland, OR
See?

I had just looked-up something in the Archive...
I came back a few minutes later and.... Huh? :eek:
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Patch
Posted 2010-06-15 9:04 PM (#369707 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
May 2006
Posts: 4233

Location: Steeler Nation, Hudson Valley Contingent
It's offline now. And here I got all excited.
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Slipkid
Posted 2010-06-15 9:18 PM (#369708 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
September 2003
Posts: 9301

Location: south east Michigan
It's up for now.

At first I thought someone goofed up.
Then I read the copy and "got it".


Ovation... go against the grain
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Patch
Posted 2010-06-15 9:19 PM (#369709 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
May 2006
Posts: 4233

Location: Steeler Nation, Hudson Valley Contingent
Originally posted by Patch:
It's offline now. And here I got all excited.
It's back now. And I'm excited again. :cool:
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Patch
Posted 2010-06-15 9:20 PM (#369710 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
May 2006
Posts: 4233

Location: Steeler Nation, Hudson Valley Contingent
CUSTOM SHOP!!!!!!!!
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2ifbyC
Posted 2010-06-15 9:23 PM (#369711 - in reply to #369706)
Subject: Re: New Ovation Homepage....
Joined:
December 2006
Posts: 6268

Location: Florida Central Gulf Coast
I just got back from the 'new' site. Go to 'PRODUCTS' and then 'ARCHIVED GUITARS'.

I had hit an ol' 'Discontinued Models' tab and then *poof*. Talk 'bout panic... All is well now... phew...

NOTE: Don't forget to sign up for the new E-Newsletter!
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TAFKAR
Posted 2010-06-15 9:37 PM (#369712 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
April 2008
Posts: 2985

Location: Sydney, Australia
So there's a brand new website, launched today which still shows an Adamas 1687 as a current model. Al, can you actually buy a 1687 new without going to the custom shop?
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stephent28
Posted 2010-06-15 9:43 PM (#369713 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
April 2004
Posts: 13303

Location: Latitude 39.56819, Longitude -105.080066
Did I miss it or is it also missing the most iconic electric made?????

The Breadwinner and Deacon..........
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moody, p.i.
Posted 2010-06-15 9:53 PM (#369714 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
March 2002
Posts: 15678

Location: SoCal
I would like to think this new webpage is a "work in progress" and not a finished product. No section on collectors and the archived section sucked, covering mostly Celebs (and the pics they had of other guitars were terrible).

But a lot of the site was very good. Easy to navigate. Easy to read.

But hopefully a work in progress.....
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2ifbyC
Posted 2010-06-15 9:56 PM (#369715 - in reply to #369706)
Subject: Re: New Ovation Homepage....
Joined:
December 2006
Posts: 6268

Location: Florida Central Gulf Coast
Originally posted by moody, p.i.:
I would like to think this new webpage is a "work in progress" and not a finished product.
Me too... Al isn't listed as a dealer!!! :eek:
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Waskel
Posted 2010-06-15 10:03 PM (#369716 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
February 2005
Posts: 11840

Location: closely held secret
Originally posted by 2ifbyC:
Originally posted by moody, p.i.:
I would like to think this new webpage is a "work in progress" and not a finished product.
Me too... Al isn't listed as a dealer!!! :eek:
Sure he is.
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2ifbyC
Posted 2010-06-15 10:11 PM (#369717 - in reply to #369706)
Subject: Re: New Ovation Homepage....
Joined:
December 2006
Posts: 6268

Location: Florida Central Gulf Coast
Originally posted by Waskel:
Sure he is.
My bad... I went to the 'Buy It!' button... he's not listed there...
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G8r
Posted 2010-06-15 10:18 PM (#369718 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
November 2006
Posts: 3969

I like it. Nice change, nice update. I'm sure it'll get better as they tweak it from people's feedback.
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cholloway
Posted 2010-06-15 10:28 PM (#369719 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
March 2005
Posts: 2791

Location: Atlanta, GA.
and they finally have a section for cases w/ MSRP.

I didn't realize the 9155 Bass cases were the most expensive of all.
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stephent28
Posted 2010-06-15 10:34 PM (#369720 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
April 2004
Posts: 13303

Location: Latitude 39.56819, Longitude -105.080066
Originally posted by cholloway:
I didn't realize the 9155 Bass cases were the most expensive of all.
Indeed!
Thanks to Dave finding a listing on eBay, I was able to pick one up for cheap and then modified it to fit my 2080D longneck slothead 12 string!

I had held off getting a hardshell cause the only ones that actually fit were custom made and in the $400+ price range.
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Mr. Ovation
Posted 2010-06-15 11:47 PM (#369721 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
December 2001
Posts: 7237

Location: The Great Pacific Northwest
Well TAKE THAT!! (sound of a smack) you square-backed wood world!!!.

Now THAT'S what I call a website, and I've been designing sites for nearly 20 years and I work with one of the best designers in the industry.

HOME Eff'n RUN Ovation !!!!!

Oh sure.. this model is missing, or they need to tweak this or that... but the MESSAGE is clear.

FINALLY pages like this and this are OUT FRONT, NOT HIDDEN with CLEAR and CONCISE info.

Think of all the times the answers were "Yes, they are made in CT, or the USA," "YES they are handcrafted," "Yes, they are round for a reason" "Yes, they've been doing it that way since the 60's" "Yes they were the first"... and many more are answered right up front. FINALLY !!!!

One rule I have for designing and evaluating websites is my 15 second rule. I should be able to know everything I need to know about what the company or service the site is about within the first 15 seconds. Not in detail, but the major stuff. Who, what, where, when, why, how etc..

Cudos to the designers for knocking it out of the park. I made the above assessment off of those first 15 seconds.

I'm gonna head back to go exploring..... :)
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Mr. Ovation
Posted 2010-06-16 12:10 AM (#369722 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
December 2001
Posts: 7237

Location: The Great Pacific Northwest
Wow wow wow wow wow...

Current artists, interviews, clips, Ovation events, artist events...

So far I've only found one question that isn't readily answered and that's "What's the difference between the Celebrity, Adamas and Applause lines besides price.

Now I know (based on posts above) that some folks wish there was more info on stuff they don't make any more. Well, maybe it's coming, maybe it isn't. There are certainly some tweaks to make such as noting that while the Event in New Haven is a little over 2000 miles away, the upcoming event in Wisconsin is over 7000 miles away (oops), but seriously... for the average Joe looking up the Ovation Guitars at the company site for the first time... maybe interested in a model they saw in a store, or an artist they saw IN 2010 !!!!... nicely done.

For the rest... well.. hey.. That's what the Ovation FanClub&trade is for. :)
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Old Man Arthur
Posted 2010-06-16 12:39 AM (#369723 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
September 2006
Posts: 10777

Location: Keepin' It Weird in Portland, OR
Well, it's a great start.
There are a few boo-boos but they can work it out.
If they want assistance, I'll help. :D

Some of the photos are wrong on the OP-24 and the OP-24+C but they might fix that.
And it will take me a while to figure-out the new Archive layout.
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Omaha
Posted 2010-06-16 12:57 AM (#369724 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
November 2005
Posts: 1126

Location: Omaha, NE
Originally posted by Mr. Ovation:
Now THAT'S what I call a website
It sure is. That is truly exceptional. Bravo.
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Mr. Ovation
Posted 2010-06-16 1:44 AM (#369725 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
December 2001
Posts: 7237

Location: The Great Pacific Northwest
There are a lot of subliminal elements too. I didn't notice right away that the backgrounds are textured like fiber. The more I look, the more I like. Again, some typos and such, but that's the easy part.

The investment in this site really speaks volumes on Fender's commitment to the brand. At least for now..
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Omaha
Posted 2010-06-16 1:58 AM (#369726 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
November 2005
Posts: 1126

Location: Omaha, NE
The biggest of the nits in my mind is that products are listed alphabetically. As a result (to point out one way that doesn't work), the OpPro Studio pre-amp is down at the bottom of page 3 on the Electronics section, while the Op24 is on page 1. They need to come up with a sorting mechanism that defaults to "Best/most important first".

Same thing happens with guitars, where you don't get to the good stuff (the premium, USA made models) until page 4...(Adamas models excepted...they come up first).

In both cases, some better drop-downs with sorting options would be a quick fix.

They might also consider adding a very brief (40 to 60 character) description of the guitars. On page 5, they have four Folklore models side by side. They all look virtually identical visually. They all have identical MSRP values. The only way to learn how one differs from the other is to click through individually to see the specs/descriptions. A short description would help.

But as you have said, these are nits that can be easily addressed. And they in no way detract from the fact that this new site is orders of magnitude better than the previous version.
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MusicMishka
Posted 2010-06-16 2:09 AM (#369727 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
March 2005
Posts: 5567

Location: Blue Ridge Mountains
Very Nice!
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Trader Jim
Posted 2010-06-16 5:26 AM (#369728 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
June 2006
Posts: 7307

Location: South of most, North of few
Anything would be an improvement over the old one.
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sypolog
Posted 2010-06-16 6:13 AM (#369729 - in reply to #369706)
Subject: Re: New Ovation Homepage....


Joined:
April 2009
Posts: 130

Location: London, UK
My bookmark, that was to a specific page, brought me up the new, somewhat feisty 404 page. I'll let others find it themselves!

Unfortunately, when genuinely looking for an Ovation, I don't want to be told to look for a 'guitar that doesn't suck'!

Other than that, yes, a much nicer more contemporary feel. I noticed some discrepancies with the photos of the C779LX, which were mainly of a Legend rather than a CL.

Last thing - it all seems much, much slooooower now. :(
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Captain Lovehandles
Posted 2010-06-16 8:22 AM (#369730 - in reply to #369706)
Subject: Re: New Ovation Homepage....



Joined:
July 2005
Posts: 3410

Location: GA USA
I like it. When they add Deacon to the archive, they should buy Damon's pix from him to use. Same for some others I bet.
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