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Joined:
August 2002
Posts: 8307
Location: Tennessee | Santa Ana, February 18, 2005: Rickenbacker notified Guitar Center today that it would not accept further orders for Rickenbacker products, that all existing orders have been cancelled, and no further shipments would be made. All Guitar Center locations will soon be removed from Rickenbacker's list of authorized dealerships and dealer referral system.
Rickenbacker CEO John Hall commented, “It’s a sad day considering our long history, however, it has become increasingly apparent that our style of business is not compatible with that of Guitar Center’s. Their business model and support systems are well optimized to suit sales of mass-produced goods but less efficient for small shop, craftsman-produced products like ours”. He went on to note that this policy will not apply to the Musician’s Friend unit of Guitar Center, which to date has remained under separate, autonomous management. He said, “We have a very positive relationship with Musician’s Friend and can only hope this success will not be affected: that’s up to management at Guitar Center to decide.”
Rickenbacker invented the modern electric guitar as it exists today in 1931 and remains the only major, original electric guitar maker to produce solely in the United States. |
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Joined:
April 2004
Posts: 13303
Location: Latitude 39.56819, Longitude -105.080066 | Good for them!
They were poorly represented at the various GC's in my area anyway. |
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Joined:
July 2003
Posts: 1922
Location: Canton (Detroit), MI | February???? Well, that explains why I don't see Rickenbackers anymore at my local GC.....I figured it was because they needed the wall space for more Squier Strats and Epi Special IIs and SGs.
Roger |
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Joined:
March 2005
Posts: 12754
Location: Boise, Idaho | I didn't know GC carried Rickenbackers either. It's almost impossible right now to walk around our local GC right now because of all the guitars they have. That and you trip over some gothic, pierced, grungy person. The little guitar shop a couple blocks from work has them in a respectable display with other respectable brands, but no Ovations. |
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Joined:
December 2003
Posts: 13987
Location: Upper Left USA | Mark,
"some gothic, pierced, grungy person"
Sir, you are old!
Just ask him "Fresh, or Saltwater?" as to which tackle box they fell face first into! |
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Joined:
March 2005
Posts: 12754
Location: Boise, Idaho | I am always in fear of getting snagged by one of those guys or speared by their hair. I am old. Some days I feel it. Now that I quit playing soccer at 52, I can't even get the satisfaction on running over a young guy or at least kicking him in the shins. |
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Joined:
June 2002
Posts: 1614
Location: Converse, Texas | Very disappointing, but I can understand why. |
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OT: Ric Sticks it to GC
