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Marketing Your Band

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Mr. Ovation
Posted 2012-10-10 10:27 AM (#460247 - in reply to #460114)
Subject: Re: Marketing Your Band


Joined:
December 2001
Posts: 7222

Location: The Great Pacific Northwest
darkbarguitar - 2012-10-08 10:40 AM

So much of that "new media" crap is just that....crap. We have 2 great websites, are on LinkedIn, Facebook, advertise, do newsletters, are linked thru others websites, as well as to national associations. To this day 99% of our business is still referral, the same as it was 20 years ago, before ANY of that stuff was even around.


I think another way to look at this is... " 99% of our business is still referral, the same as it was 20 years ago, because we grew with the times and have 2 great websites, are on LinkedIn, Facebook, advertise, do newsletters, are linked thru others websites, as well as to national associations. "

and good job on that by the way...

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Mr. Ovation
Posted 2012-10-10 10:35 AM (#460248 - in reply to #460105)
Subject: Re: Marketing Your Band


Joined:
December 2001
Posts: 7222

Location: The Great Pacific Northwest
QR codes actually are still pretty widely used, just not talked about as much. Unfortunately and ironically, the marketing of them, like a lot of technology went a little wonky due to inexperienced self-claimed guru's who wanted to jump on the next best thing. I had one client who was SOLD a QR code and called me to put it on their website...... now think about that a moment.. That is the hardest part of my life I think... telling people who have been scammed that they have been essentially scammed.
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DaveKell
Posted 2012-10-10 3:06 PM (#460269 - in reply to #460242)
Subject: Re: Marketing Your Band


Joined:
November 2011
Posts: 741

Location: Fort Worth, TX
joetunon - 2012-10-10 9:43 AM

Just got mine. Thanks, Dave! I look forward to displaying it on different items and see if I catch anyone scanning it.


Thanks Joe. Who's next?
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DanSavage
Posted 2012-10-11 9:25 PM (#460302 - in reply to #460118)
Subject: Re: Marketing Your Band



Joined:
June 2012
Posts: 2315

Location: Pueblo West, CO
DaveKell - 2012-10-08 11:39 AM

I designed the first ever online point and click to design a bike. Complete with selecting wheels, paint scheme and pinstripe color. I set it up to email the factory with all the production codes from the bike design. Before long Big Dog had copied it outright. I authored that part of the website in Flash, which is a program I love.


Interesting. I worked for a marketing company who built a similar CD-based program for Yamaha circa 1998-99. It, too, was built in Flash.
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DaveKell
Posted 2012-10-12 6:41 AM (#460310 - in reply to #460302)
Subject: Re: Marketing Your Band


Joined:
November 2011
Posts: 741

Location: Fort Worth, TX
DanSavage - 2012-10-11 9:25 PM

DaveKell - 2012-10-08 11:39 AM

I designed the first ever online point and click to design a bike. Complete with selecting wheels, paint scheme and pinstripe color. I set it up to email the factory with all the production codes from the bike design. Before long Big Dog had copied it outright. I authored that part of the website in Flash, which is a program I love.


Interesting. I worked for a marketing company who built a similar CD-based program for Yamaha circa 1998-99. It, too, was built in Flash.


I made the horrible mistake of not copying my work to a CD. I'd give anything if the website was still operational... that Flash authoring I did alone would have landed me some great employment after IronHorse went bankrupt. The entire project took me away from pinstriping for three months but was an awesome addition to the website. I had no idea it had been done already but am not surprised. I'd liken it to writing a song with the same chord progression as another song ten years older. I'm sure I would have had much more functionality with the version of Flash available to me, especially after attending authorized workshops for the Actionscript authoring function of Flash. I better stop now, this post is becoming gibberish to most readers.
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