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November 2005
Posts: 4832
Location: Campbell River, British Columbia | Me, I'm still waitin' for skinny ties to come back.
I only got two left that aren't worn out and one of them's white leather.....
The Vapors - Turning Japanese |
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June 2006
Posts: 7307
Location: South of most, North of few | The one on Bobbo's ning site painted on the bowl looks nice. Is this how they all are or is it just a promotion thing? I'd buy one of these.
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Joined:
March 2002
Posts: 15680
Location: SoCal | You know, I understand the marketing thing, but I worry that Ovation's going to get typecast as the hard rocker guitar and that others (the vast majority of buyers) are going to look at them and decide that they want a "real" guitar and go buy a Snailor.
Or maybe they're doing that now..... |
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Joined:
May 2008
Posts: 4996
Location: Phoenix AZ | Ovation's niche was "the plugged in acoustic guitar". Unfortunately over time they lost that to companies with better electronics or bigger endorsement dollars.
So they need to find a new niche. And I think like it or not DJ ASHBA, SEVEN, KITTY and BERNIE WILLIAMS are it. They might also get some mileage out of the Subaru crowd.
But personally I think they should go after the church crowd. Seriously, think about it. Seems like a lot of preachers like Ovations, from what I've seen on this forum or seen with my own eyes. They should go for it. Do a John 3:16 fretboard inlay, crucifix TRC or a crown of thorns rosette. I think it would sell very well.
I know the San Angelo Maggot was planning a run of praise guitars. Actually wouldn't be surprised if he took deposits. But anyway I think it's a cool idea and an untapped market segment that Ovation could exploit.
Just my opinion. |
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Joined:
May 2006
Posts: 4236
Location: Steeler Nation, Hudson Valley Contingent | Originally posted by Gallerinski:
But personally I think they should go after the church crowd. Seriously, think about it. Seems like a lot of preachers like Ovations, from what I've seen on this forum or seen with my own eyes. They should go for it. Do a John 3:16 fretboard inlay, crucifix TRC or a crown of thorns rosette. I think it would sell very well.
I think it's a cool idea and an untapped market segment that Ovation could exploit.
I've been playing Ovations in church for 25 years now. It would still depend on the packages available of course, but I would look at something like that even more closely than I usually do. I can't afford custom inlays, but I've seen some neacks with stunning inlays of rosaries, guardian angels, celtic crosses and the like that have probably tacked on a little purgatory time for me when it comes to that "envy" thing. :rolleyes: :cool: |
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May 2008
Posts: 4996
Location: Phoenix AZ | This guy makes a cool TRC
http://axetremecreations.com/index.php?prod_id=584 |
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Joined:
December 2001
Posts: 7247
Location: The Great Pacific Northwest | I guess I don't see Metal as a niche market any more than Country or Blues is a niche. I guess niche doesn't have to be small.. Anyway, to my understanding the praise musicians are already a huge part of the Ovation sales demographic. So please excuse the pun, but why waste marketing dollars preaching to the choir?
DJ's music now spans at least two generations of metal. The "acoustic" driven metal ballad is an essential ingredient to most of the genre as "that" tune is most likely to get airplay for them. If you need any proof, most of you self proclaimed old farts know that Aerosmith was rocking for years, but "Angel" and "I don't want to miss a Thing" are there two highest charting tunes almost 10 years AFTER they had already stopped filling stadiums.
Metal is making a resurgence, but this time, thanks to YouTube and the like it has a twist. It's NOT being driven by big promotion companies. There's a love of the art, that has been proven over time that rises above the "lets see how fast I can play" nonsence.
If you want a real shocker, at least it was for me (ok NOW I'm showing my age).. Metal is definately NOT a boys club. Search "female shred" on Youtube. My favorites are Flash Bathory who unfortunately left the stage too soon, and Orianthi.
If that isn't enough, search Orianthi and Vai and you'll come up with this Highly Strung . Steve is 50, Orianthi is 25.
Sorry boys and girls.. but the Kelly, Milley, etc crowd is the niche. Metal is getting back into the mainstream and it's nice to see Ovation right there in the flow. |
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Joined:
October 2005
Posts: 4080
Location: Utah | Originally posted by Mr. Ovation:
praise musicians are already a huge part of the Ovation sales demographic. So please excuse the pun, but why waste marketing dollars preaching to the choir?
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Metal is making a resurgence, but this time, thanks to YouTube and the like it has a twist. It's NOT being driven by big promotion companies. There's a love of the art, that has been proven over time that rises above the "lets see how fast I can play" nonsence.
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Metal is getting back into the mainstream and it's nice to see Ovation right there in the flow. It seems that the favorite guitar in the praise band these days is a Taylor. There is a lot of room for growth of market share. A few easy mods in this age of CNC would result in "praise instruments". Truss rod covers, 12th fret inlays, custom epaulets in shapes appealing to various denominations, etc.
Metal coming back? I never paid it much attention the first time around. Locally it seems that there is a resurgence amongst the early middle age crowd wanting to play the music of their youth. The younger kids are doing the more extreme flavors with less musicianship. If someone wants to play an Ovation doing it then it is a good thing keeping the craftsmen of New Hartford employed building quality instruments. |
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Joined:
January 2006
Posts: 5881
Location: Colorado Rocky Mountains | TJ, I don't believe the typical models available to the public will include full bowl paint. These were the NAMM display models and I recall reading somewhere that the wraparound paint was special. Then again, maybe some will be offered for a premium, like the flamers. |
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Joined:
December 2001
Posts: 10583
Location: NJ | these guitars don't bother me. It is not for me but I am not the target audience. I think that the more they attract people the better. My concern is the number of models now made overseas will severely limit the usa line available. |
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January 2009
Posts: 4536
Location: Flahdaw | I think the "Gospel Gits" could really be the way to go. When you think of the market niche...
"There are over 450,000 churches in the United States according to Premier Tourism Marketing's website and a few others." (WikiAnswers)....that's a pretty large target to shoot at. |
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Joined:
July 2003
Posts: 3111
Location: Nashville TN. | I think they sell some to teenager.
I saw them in person.
They look better in person then in picts. |
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Joined:
July 2003
Posts: 3111
Location: Nashville TN. | Originally posted by alpep:
these guitars don't bother me. It is not for me but I am not the target audience. I think that the more they attract people the better. My concern is the number of models now made overseas will severely limit the usa line available. 2nd that
Plus they need fill in that huge price gap between
with a USA guitar.
AX streey under a grand then Legend up around 2 grand. |
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Joined:
January 2005
Posts: 161
Location: Atlanta GA | Apparently SAGA already thought of the religous angle. From all reports, it is a great guitar.
http://www.sagamusic.com/pdf/BR-343_Christian_Musician_Jan_04.pdf |
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Joined:
September 2006
Posts: 10777
Location: Keepin' It Weird in Portland, OR | I would like that "Crown of Thorns" rosette idea. That would be Nice.
But be forewarned. As a Christian, I find most "Christian-themed" ideas tacky!
Amongst the churches this is known as Jesus-Junk.
That "Cross & Chalice" headstock motif on the Saga? Well, it Sucketh!
The pseudo-Audi inlays don't speak trinity to me, therefore I would not buy it.
I would go for the Led Zeppelin TRC thingy instead... 
Of course, you need to have a guitar that Has a TRC to do that.
click here! |
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Joined:
May 2008
Posts: 4996
Location: Phoenix AZ | Originally posted by Old Man Arthur:
As a Christian, I find most "Christian-themed" ideas tacky!
Amongst the churches this is known as Jesus-Junk.
Good name for a band. |
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Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | Speaking of which, any of you seen the movie "Looking for the Wrong Eyed Jesus"
Kindsa like a documentary of what it's like to be a hard core southerner. I highly reccommend it. Rent it at BlockBuster. |
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Joined:
March 2004
Posts: 1388
Location: Paris/France | The INFORMATION SHEET from Japan with all the specs.
Nice guitars!! ;)
J :) |
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Ovation's DJ ASHBA Demented Collection
