|
|
Joined:
January 2005
Posts: 640
Location: boulder | hi,
Lets help the mothership....
If you had to come up with another slogan for Ovation guitars, what would it be?
Keep in mind, you are trying to attract new buyers (why should they buy), while keeping the present customers happy.
If it helps, fill in this sentence. "I bought an Ovation for the __________, and I keep my Ovation for the ___________."
Essentially, why did you buy an Ovation, and why have you kept playing it is the angle I am driving at. Of course, from the heart always speaks best.
Mine:
I Buy Ovations for the craftmanship, I keep them for the sound.
Which I would shorten to;
"Committed to craftmanship, and made to be played".
well we'll see if this goes anywhere, maybe best slogan will be incorporated by mothership and you will be asked to work for them. (hey sox won world series). peace mike |
|
| |
|
Joined:
December 2004
Posts: 1673
Location: SoCal | "I BUY my Ovations for their BEAUTY, and I keep my Ovations for their HEAVENLY SOUND." |
|
| |
|
Joined:
December 2003
Posts: 13997
Location: Upper Left USA | "Take a step out of the box"
"Sometimes different is better!"
"Put down that overseas laminated Cowboy chord playing POS you were conned into thinking was a guitar and sit down, shut up, close your eyes and listen! No, really Listen!" |
|
| |
|
Joined:
May 2004
Posts: 2850
Location: Midland, MI | Following on Woody's:
Ovation. Not for the brand conscious gear whore. Real players only, please. |
|
| |
|
Joined:
December 2003
Posts: 13997
Location: Upper Left USA | Cut to comercial.
Scene1: 35ish man dessed in dockers and a Promise Keepers T-shirt walks up gazing at a wall in a music store. Hype music stops, total silence, man's focus is on two acoustic guitars on wall hangers. One is a Taylor with inlay and a price tag of $5,995.0 on a tag that says "sale". The other is an Ovation Elite LX.
Voice over - godlike tone "Step away from the box!" "step away from the box!".
Man grabs the LX and smiles serenely.
Fade to black with "Step out of the box" |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | "Brand conscious grear whore"
Hey, I resemble that remark! |
|
| |
|
Joined:
May 2004
Posts: 2850
Location: Midland, MI | Ooh, good one. Or how about a young 20-something kid with a bunch of piercings, tatoos, shredded clothes. And instead of a G-dlike voice, it's his mother's voice. And instead of 'Step away from the box' she says:
I told you, just because everyone else is doing it doesn't make it right!
Pregnant pause as he focuses on the Taylor full of baloney, then the music kicks back in as he tells the Guitarget salesdroid, 'I'll take the LX.'
'Course, seeing as O doesn't put commercials on TV.... :D |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | This is a good roll, you all do realize that it is highly unlikely that any of these will get used by "them". However, that doesn't mean that all the OFC diciples can't spread the words of truth, wisdom, product superiority and all the rest that the 3000+ brilliant minds here can dream up. Now as they say on that Caddy comercial, "Dream on...." |
|
| |
|
Joined:
December 2003
Posts: 13997
Location: Upper Left USA | I'm getting a mental image of passing CWK2 on the highway - he's got a roof rack full of OHSC's and is flashing the "hang 10" sign and a big grin as we pass!
He's wearing a very Moody-esque shirt.
Mahal-O |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | They'd be hanging out the back of a 59 coupe de ville...... |
|
| |
|
Joined:
August 2003
Posts: 4619
Location: SoCal | Ovation, change for the better...
Ovation, you can hear the difference...
Ovation, the performer...
Ovation, inovation not stagnation...
Ovation, the future today... |
|
| |
|
Joined:
March 2002
Posts: 15682
Location: SoCal | How about "Ovation.... F@%k the rest."?
I just tried to think of what Cliff, Temp, or Witko would have said and that caming spilling out. I believe that it's concise and to the point. |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | Ovation, the choice of Llamas worldwide. |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | Ovation, Here the difference. |
|
| |
|
Joined:
March 2002
Posts: 15682
Location: SoCal | Ovation -- Let it open your mind. |
|
| |
|
Joined:
August 2003
Posts: 4619
Location: SoCal | yea...two sides of the skull shaped like bowls, the visual shows them part open like you can see inside
sorry, two much Drambouie |
|
| |
|
Joined:
November 2004
Posts: 4
Location: Rancho Mirage, CA | Play outside the box. |
|
| |
|
Joined:
November 2004
Posts: 4413
| 1. A group shot of OFC2004 Tour :- slogan "Ovation - the guitar that's shaped like you."
2. Profile shot of a deep bowl:- slogan "Ovation - the guitar that drinks beer". |
|
| |
|
Joined:
March 2002
Posts: 389
Location: RI. That small State out East | My eye caught it:
My ear heard it:
The feel sold it:
The "Ovation" smile says it all!
Woz |
|
| |
|
Joined:
December 2003
Posts: 13997
Location: Upper Left USA | RE: A group shot of OFC2004 Tour :- slogan "Ovation - the guitar that's shaped like you."
Do you have any idea how difficult it is to get spat out toast out of the keyboard! A little truth can hurt! LOL! |
|
| |
|
Joined:
April 2003
Posts: 2503
Location: Fayetteville, NC | Ovation: Playing IS Believing! |
|
| |
|
Joined:
March 2002
Posts: 15682
Location: SoCal | Unless you're a member of this board in which case, believing is playing. |
|
| |
|
Joined:
December 2004
Posts: 59
Location: North Carolina | Ovation....ahead of its time, and its time is now. |
|
| |
|
Joined:
September 2003
Posts: 9301
Location: south east Michigan | Ooooo I like that last one. |
|
| |
|
Joined:
January 2003
Posts: 146
Location: Germantown, MD | Ovation--because your sound is unique, too. |
|
| |
|
Joined:
June 2004
Posts: 95
Location: Monroe, Ohio (Cincinnati) | How about making Willard's feedback problem into a commercial.
What if they new guy keeps trying to play and keeps getting nasty feedback over and over, and all the other band members are shaking their heads and giving him the look. Then one of them walks up and snatches his guitar away and they hand him an Ovation. Cut to him jamming clean and loud with a smile and everyone else playing Ovations also. |
|
| |
|
Joined:
June 2004
Posts: 95
Location: Monroe, Ohio (Cincinnati) | Forgot the slogan.
Play loud, not obnoxious. |
|
| |
|
Joined:
December 2002
Posts: 584
Location: atlanta | Standing Ovation--hear one yourself!
Ovation--Takes it to a Higher Level
Hearing is Believing--Adamas by Ovation
The Holy Grail of Tone--Ovation Adamas |
|
| |
|
Joined:
March 2002
Posts: 14842
Location: NJ | Keep your Feedback to Yourself . . . |
|
| |
|
Joined:
December 2001
Posts: 7247
Location: The Great Pacific Northwest | I still like one that I actually heard in the verbal use, but never in print.
A picture of the upper portion of the fretboard (up and down)
At around the 5th fret there is a double-ended graphic arrow pointing up and down. Above the up arrow it sais "If you play here, there are lots of choices" below the down arrow "If you play here, there is only one choice." |
|
| |
|
Joined:
August 2003
Posts: 4619
Location: SoCal | I am reminded of a photo of a certain B.T. (San Diego guitar manufacturer) bent over a campfire feeding the fire with pieces of cedar that he brought from the factory.
So the scene is pieces of a wood guitar being placed on a camp fire while one of the guys is playing an Ovation...singing "Easy to get over you..." Or, maybe "Burn baby burn, you're no use to me now."
:D :p :D |
|
| |
|
Joined:
June 2004
Posts: 271
Location: Ft. Lauderdale, Florida | HEAR for yourself why OVATION LX's have doubled production:
the SOUND of the ROUND back, is better than ever... |
|
| |
|
Joined:
May 2002
Posts: 3005
Location: Las Cruces, NM | You don't go out shopping for a Studebaker
You don't buy your clothes from a leisure suit maker
You don't look for humor from the undertaker
So why buy a guitar from an obsolete flaker
Ovation, the answer to the old folks preachin'
It has a look that will leave them screechin'
"That ain't no country gitter, it's a rockin evil critter"
OVATION ROCKS OLD WOOD SUCKS!!!! |
|
| |
|
Joined:
June 2004
Posts: 271
Location: Ft. Lauderdale, Florida | Somewhere I remember reading Ovation had sold more MADE in the USA Guitars than anyone else... If that is still true, they should PLAY that up !!!
HEAR why more (Made in the USA Guitars) are sold by Ovation than ANYONE else...
If they throw in KAMAN Music's total production numbers, they should be able to make some outrageous claims, for production numbers, albeit NOT all made in the USA... that are true!!!
How about this one:
"Put a ROUNDback in the SOUNDjack"
Or at Christmas time:
All I want for X-mas is a new LX,
a new LX, a new LX...
All I want for X-mas is a new LX,
so I can wish you Merry LX-mas
They also should step up to the plate and update their Web Site (as someone recently posted...) It pales in comparison to the sound of these great instruments... and doesn't lead the public to believe the HI-tech sound, could come from such a LOW-tech site...
We've all seen KEWL websites... Heres one that won awards in my DAY JOB:
It uses some type of "Player" let it run and watch the transitions... from screen to screen... There are other spins you can do with your mouse too...
Check this out:
http://www.walkerbay.com/
I'm sure you guys have seen KEWL music sites... Let's throw some examples to the big "O" and see if anyone is listening...
AB |
|
| |
|
Joined:
December 2004
Posts: 4394
Location: East Tennessee | Hi,
How about Larry The Cable Guy holding an Ovation and he says " Ovation Giten 'er Done." |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | I don't think those production numbers are accurate anymore, 10 years ago maybe, Gibson, Fender and Martin are producing maybe 2-3 times what NH is now.
Let's go back to the beginning,
"The Ovation sound is getting Round" |
|
| |
|
Joined:
October 2004
Posts: 48
Location: State College, PA | "a sound decision"
"a Sound choice"
"Because the Sound matters..."
"Come for the Action, Stay for the Sound."
"The action will grab you, but the sound will embrace you."
or, "The action will grab you, but the sound will hold you."
"Ovation - it does a soul good..."
"Form Follows Function."
"Designed to Play."
"Engineered for Performance."
"The guitar that never gets in your way."
"The shortest path to your sound."
That's a start - Maybe I'll send some more later...
Thanks -
Michael |
|
| |
|
Joined:
August 2003
Posts: 4619
Location: SoCal | for the golfers...
you don't play with a wood driver any more...
are you still playing with wood shafts...
would he still be playing with wood shafts?
get the competitive edge
or, not your grandfather's guitar |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | Tony, that is a very good one. |
|
| |
|
Joined:
February 2005
Posts: 112
Location: WV | I tend to think visually....
Bob |
|
| |
|
Joined:
September 2004
Posts: 1180
Location: Vermont USA | Ovations not just for acoustic guitar players.
A little sci-fi music in the back a voice says Go! where no acoustic guitar player has gone before Ovation.
Paul Sleepy Harp Hopkins |
|
| |
|
Joined:
March 2002
Posts: 15682
Location: SoCal | No, the ad should stress that Ovations ARE for acoustic players. |
|
| |
|
Joined:
December 2004
Posts: 4394
Location: East Tennessee | The ad should stress BOTH plugged and acoustic.
With most others it's either or, not both. |
|
| |
|
Joined:
March 2002
Posts: 15682
Location: SoCal | To be blunt, for years, Ovation has told people that they are the plugged in stage guitar of choice.
Now I would like to see them tell people that they are a great "front porch / sittin' around the living room" guitar with a great acoustic sound.
They should take pictures at the next OFC gathering, in the hotel lobby. |
|
| |
|
Joined:
December 2003
Posts: 13997
Location: Upper Left USA | Was that a blunt double edged sword there Paul?
How about a commercial where a guy is using his Ovation to sing his kid to sleep/tuck in. then walks out of the trailer heads to the stage and uses the same guitar to do a show! |
|
| |
|
Joined:
February 2005
Posts: 55
Location: England | how about: (said in an east end of lodon cockney accent) " it don't 'urt ya ribs and it sounds alive, not like them orrible big traditional over rated lumps"
lots of love
matty |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | A picture of all of the OFCers at the next gathering, all holding their gitters. Along the bottom of the pic it says, "Join the Club" |
|
| |
|
Joined:
January 2004
Posts: 338
Location: SE Michigan | How about Queen Elizibeth talking to Eric Clapton who is holding a Taylor guitar, she says "and what do you do?", he says "I dont really know", then the shot fades to Jimmy Page soloing on a LX.
Then narrator says "Ovation, for those who know what they're doing" |
|
| |
|
Joined:
February 2005
Posts: 55
Location: England | how about an ovation on fire and a massive crowd of ovation players crying whiles an entire store full of other guitars burns down and no one else notices
love matty! |
|
| |
|
Joined:
June 2002
Posts: 1614
Location: Converse, Texas | I like MWoody's idea... |
|
| |
|
Joined:
February 2005
Posts: 55
Location: England | how bout a dude strumming his Ovation and he accidentally scratches it a bit and starts to shout "nooooooooooooooooooo" then theres an ambulance and the guitars on the bed and everyones very serious and stuff and its all about how much people value their ovation |
|
| |
|
Joined:
May 2002
Posts: 3005
Location: Las Cruces, NM | A summary of some of the praises of the Ovation:
Your Ovation acoustic/electric. the only other thing that is as sweet as your faithful dog.
You can play with your Ovation at home, tickle it's belly and it will reward you with beautiful music and unquestioning loyalty.
You can take it on a gig, plug it in and unleash it and it will obey your every command and "the chicks will dig it".
When you get back home, you can set down with it and it will wag it's tail and lick your face and make great music to soothe the memory of the mean streets and thankless dives. (the dog AND the Ovation). |
|
| |
|
Joined:
June 2004
Posts: 271
Location: Ft. Lauderdale, Florida | Originally posted by cwk2:
A picture of all of the OFCers at the next gathering, all holding their gitters. Along the bottom of the pic it says, "Join the Club" The ADD would only work if YOU (cwk2) was "in da middel of er..."
Hope to see you there...
AB |
|
| |
|
Joined:
January 2002
Posts: 14127
Location: 6 String Ranch | That might guarantee that it wouldn't get printed! Maybe I could have the llama stand in as my stunt double? |
|
| |
|
Joined:
March 2002
Posts: 14842
Location: NJ | There's always PhotoShop . . . . . |
|
| |
|
Joined:
December 2003
Posts: 13997
Location: Upper Left USA | All should line up according to their hair styles - Hizzoner on the Left and Mullets to the right! |
|
| |
|
Joined:
March 2002
Posts: 14842
Location: NJ | . . . other way around. |
|
| |
|
Joined:
February 2003
Posts: 2178
Location: the BIG Metropolis of TR | is that a political comment,cliff? ;) |
|
| |
|
Joined:
March 2002
Posts: 14842
Location: NJ | Purely for aesthetic values . . .
. . . after all, I AM a professional . . ;-) |
|
| |
|
Joined:
December 2003
Posts: 13997
Location: Upper Left USA | Cliff is right, er... Left. I shot fast and missed. I thought I might get away with it while Craig (Hizz) is busy cancelling Council meetings and making time to bond with his "05". |
|
| |
|
Joined:
June 2002
Posts: 164
Location: Denton, Texas | On the seventh day He rested and said, "I think that deserves an OVATION" |
|
| |
|
Joined:
May 2002
Posts: 3005
Location: Las Cruces, NM | Or:
HE took Adam's rib and made Eve, Adam liked her
HE took both their souls and made an OVATION
They left Eden on a tour booked by the Viper carrying an apple for Eve's favorite rations!!!
So continue the tradition and sin with OVATION
We do it each night with our souls on probation
Make joyful noise and pick with your heartstrings
HE might forgive you and you'll know what HIS love brings |
|
| |
|
Joined:
February 2005
Posts: 55
Location: England | be funnier if it said took adams rib and made adamas |
|
| |
new Ovation slogan