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| Hey guys, been a very busy couple of months. New website is up and guaranteed to have errors. We will be at Summer Namm as a stand alone brand . You will also notice the new applause on the website as well which will no longer look exactly like an Ovation. No eppys for Applause and the new headstock also assures Ovation wont be changing the headstock anytime soon ;0.
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Location: The Great Pacific Northwest | I moved this into the General area so folks can respond. Also.. lets try not to beat'em up too badly on the new website.. I really like the design. Still some info to update, but they managed to get everything out front in an easy navigation scheme so good job on that. Also VERY easy to tell the difference between the lines/series. Overall nice improvements. |
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Location: Frozen Tundra of Minnesota | LOVE IT!!!!!!!!!
Fantastic Job!!!! |
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Location: Canada | Better late than never ... looks good and informative, but as Mr. O said still some updates to do and a few bugs to iron out. It is certainly great to see an up-to-date lineup including a few of the Anniversary models. Though a bit disappointing that no 12 string is included (yet). |
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Location: south east Michigan | "will no longer look exactly like an Ovation" . Hey... there's a good idea!
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Location: Jet City | Nice... the Applause has the LT headstock. |
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Location: Phoenix AZ | Sure lots of detail errors, but it's a darn good start. NICE !!! |
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| yes if you see something glaring lemmme know.... |
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Location: Connecticut | I love the new look! Will the 'Date My Ovation' and Archive find their way back into the new and improved site?
Edited by JustKim 2016-05-31 7:50 PM
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Location: Utah | Nice new look to the website.
A few things:
1) Kaki King is missing from the Artists page. You guys have a signature model of hers so she obviously should be in there!
2) Some of the pages don't seem to show photos of the entire guitar. The close-ups are fine and very beautiful, but imho when one clicks on the "View More" button on the main page there should be some full body photos not just close ups. It took 4 clicks to see the full view of a Ruby Red Applause.
3) The US Dealer search doesn't recognize a simple zip code as being that. It wants to see the 5 digits as a street number. If all someone enters is 5 digits it should be assumed to be a zip.
One of our local shops wants to be a dealer but they tell me they are being told they have to carry a substantial number of guitars. They don't have the capital or the wall space to do so. Will small mom/pop shops be able to become official dealers?
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Location: NW Indiana | Great job on the new Ovation website! I did have a problem with the Dealer Locator though....popped in my Zip, then home town, no dealers....it just showed me where I was. lol. But a very attractive and easily navigable site, and some beautiful guitars! |
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Location: moline,illinois | xraiderman - 2016-05-31 6:16 PM
yes if you see something glaring lemmme know....
Nice website and lots of great pictures!!!
What jumped out at me is under the Adamas heading they are described as having a uni-directional carbon-graphite suspended soundboard and goes on to describe the AST {adamas suspended top} but the new adamas has woven twill carbon fiber tops and no AST,are you going to be reintroducing the Adamas I with AST top,please say yes I love the look of the 40th anniversary adamas but would buy a Adamas I 1688 12 string.
also in the moving graphics for adamas 40th anniversary non cutaway it says shallow but the specs say mid-bowl.
Edited by 2wheeldrummer 2016-06-01 12:29 AM
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Location: Colorado Rocky Mountains | Kaki King's name and model appeared in the video graphics under the artists page, but it looks like the features details are still under construction. I like the website overall. Very easy to navigate. Although I have no current plans to purchase any standard models, there are some color schemes and features that I would be interested in combining in a custom model, if and when custom one-off orders ever become an option in the future. |
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Location: Atlanta, GA. | Great start!!!
It's good to have y'all back on line. |
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Location: 6 String Ranch | looks nice, why the shopping cart? |
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Location: Utah | ProfessorBB - 2016-06-01 7:56 AM
Kaki King's name and model appeared in the video graphics under the artists page, but it looks like the features details are still under construction.
Weird, it must not have loaded fully or correctly for me. When I clicked on the button along the top of the page for "Artists" there is a series of photos of Ovation artists. Kaki's photo was not amongst them. But today it is definitely there. Yesterday I scrolled through the slide show numerous times to be sure she was missing before I posted it here. |
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Location: Canada | FlySig - 2016-06-01 9:27 AM ProfessorBB - 2016-06-01 7:56 AM Kaki King's name and model appeared in the video graphics under the artists page, but it looks like the features details are still under construction. Weird, it must not have loaded fully or correctly for me. When I clicked on the button along the top of the page for "Artists" there is a series of photos of Ovation artists. Kaki's photo was not amongst them. But today it is definitely there. Yesterday I scrolled through the slide show numerous times to be sure she was missing before I posted it here. Sure still a work in progress. Descriptions for 50th Anniversary Legend and Artist are also not up yet. And as mentioned before, resources like the model archive and history are essential for background and hopefully updates to those will appear soon. |
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Location: Frozen Tundra of Minnesota | Beal - 2016-06-01 9:24 AM
looks nice, why the shopping cart?
You noticed that too, eh???  |
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Location: Utah | At some point there really should be some kind of Buy It Now option. My dream used to be a Build It Now which they sort of had on the old site long ago for custom orders. Build It, then Buy It! Dealers could be pulled into the loop by shipping the guitar to the nearest dealer for delivery. In this age of instant online purchase there should be some way to make it happen here. |
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Location: Yokohama, Japan | Very Cool! Very nice! I really like the product differentiation. The Applause series head stock and 4-hole Elite style sound holes are a nice change...kinda makes me wanna get one...Uh Oh, I can feel the GAS coming...really lucky that I can't see the shopping cart from over here in Japan! Interestingly there is no listing for a dealer in Japan...should we be expecting major changes over here? |
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| I, too, was frustrated in the lack of consistency from model to model in terms of what photos were available, the convoluted access (View more, View more, etc.) and the limited views. I'd like to be able to enlarge a full body view, zoom in, and pan around the whole guitar. |
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Location: Steeler Nation, Hudson Valley Contingent | Beal - 2016-06-01 10:24 AM looks nice, why the shopping cart? I noticed that too, and even went searching for something to drop in it. My t-shirts and caps and such are getting a little worn. How 'bout it Bill X.? Any swag on the horizon for those of us that can't afford any more guitars?  |
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Location: Frozen Tundra of Minnesota | FlySig - 2016-06-01 11:27 AM
At some point there really should be some kind of Buy It Now option. My dream used to be a Build It Now which they sort of had on the old site long ago for custom orders. Build It, then Buy It! Dealers could be pulled into the loop by shipping the guitar to the nearest dealer for delivery. In this age of instant online purchase there should be some way to make it happen here.
+1 +1 +1 |
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Location: Frozen Tundra of Minnesota | Patch - 2016-06-01 1:14 PM
Beal - 2016-06-01 10:24 AM looks nice, why the shopping cart? I noticed that too, and even went searching for something to drop in it. My t-shirts and caps and such are getting a little worn. How 'bout it Bill X.? Any swag on the horizon for those of us that can't afford any more guitars?
+1 +1 +1 YES!!!!!! |
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Location: Pittsburgh | I like it very much overall, Bill. And I agree with all the helpful suggestions. |
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Location: south east Michigan | I can't buy a guitar very often but for those in between days, I'll buy alnost any good swag. |
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Location: Boise, Idaho | The swag also provides family members with opportunities to buy holiday gifts for guitar lovers. I have several miniature guitars, thoughtfully given with a phrase such as, "Now you can't complain that I never bought you a guitar." Or a card that says, "I hope you enjoy your new guitar .........................shirt".
I think I talked myself out of wanting Ovation to provide any more swag. |
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Location: When?? | Overall I think it's very nice site.
But (there's always a but) now for just a few downsides-- It was kinda crazy when the intro features instantly started rotating to new images with only a mouse hover instead of a click.. making it a bit too busy when they all start rotating when I simply moved the mouse across the page, but I soon got used to it, and those viewing on mobile devices may not have that issue. Also, in the "Artists" section, I found that once I clicked through all of the artists, it wouldn't let me click back the other direction (kind of like going to a buffet that only allows you one trip down the chow line.. lol). Other than that, just a couple of minor discrepancies of a fascia nature which I'm sure the developer will find and tweak on soon enough.
On the business end-- I see a shopping cart and sales prices. Does purchasing by this method mean the product comes directly from the factory, or is there a rotating list of dealers to whom those transactions are assigned and shipped from?
On the product end.. wow.. it causes some serious GAS.. but I guess that's why it's there! However, there's something I don't understand about the anniversary models.. and I have seen it elsewhere, not just on the Ovation website.. when the guitar is billed as a 40th Anniversary model, but is actually being sold as a 50th Anniversary model (with the Phoenix on the 12th fret). Are these originally the 40th Anniversary models brought back for the 50th?? Sorry, but I must have come in after the movie started because I'm a bit confused about that.
Anyway.. in the end I find it to be a much nicer site than the one it is replacing. Excellent job, guys!!
Edited by Love O Fair 2016-06-01 8:04 PM
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Location: Canada | Love O Fair - 2016-06-01 7:59 PM ... when the guitar is billed as a 40th Anniversary model, but is actually being sold as a 50th Anniversary model (with the Phoenix on the 12th fret). Are these originally the 40th Anniversary models brought back for the 50th?? !! I think there are two anniversaries: the 50th for Ovation and the 40th for Adamas. |
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Location: moline,illinois | d'ovation - 2016-06-01 8:06 PM
Love O Fair - 2016-06-01 7:59 PM ... when the guitar is billed as a 40th Anniversary model, but is actually being sold as a 50th Anniversary model (with the Phoenix on the 12th fret). Are these originally the 40th Anniversary models brought back for the 50th?? !! I think there are two anniversaries: the 50th for Ovation and the 40th for Adamas.
Yes Ovation started in 1966 and Adamas came out in 1976 so 50th for ovation 40th for adamas. |
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Location: When?? | @d'ovation -- "I think there are two anniversaries: the 50th for Ovation and the 40th for Adamas."
I first thought maybe that was the case, too, but I still see the 12th fret "Phoenix" models (50th) being displayed and advertised under a 40th banner. It's that way on the new site. Was there a Phoenix inlay being used back in 2006?? If so, then I am ridiculously lost in time and guitar knowledge (not that that's anything new). |
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Location: When?? | Okay.. wait.. stupid question.. did the Adamas first come out in 1976??? Is that what me and my lack of understanding is amounting to?? If so, then there is a pistol located in my bedroom night stand. Please feel free to take it out and shoot me in the brain. |
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Location: When?? | Ah.. 2wheeldrummer already said so. Mystery solved. They should put a "delete" button on these boards. I thought the Adamas came out in 1972.. but that's me.
Okay, well, you know where the gun is. Have at it.
Edited by Love O Fair 2016-06-01 8:31 PM
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Location: Keepin' It Weird in Portland, OR | "Production" Adamii started in 1977 with serial number "77".
Before that, the prototypes and Slotheads were made.
As to "Delete"... you have a few minutes to edit...
so you could erase everything and put a nice photo instead.
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Location: When?? | Arthur.. is that a photo of a 1977? |
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Location: Keepin' It Weird in Portland, OR | Love O Fair - 2016-06-01 7:23 PM
Arthur.. is that a photo of a 1977?
No, that is a 1983 1537 Elite...
or a Wood Topped Adamas back before there were WT Adamii.
I was just demonstrating a random photo.
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Location: Frozen Tundra of Minnesota | Love O Fair - 2016-06-01 8:19 PM
@d'ovation -- "I think there are two anniversaries: the 50th for Ovation and the 40th for Adamas."
I first thought maybe that was the case, too, but I still see the 12th fret "Phoenix" models (50th) being displayed and advertised under a 40th banner. It's that way on the new site. Was there a Phoenix inlay being used back in 2006?? If so, then I am ridiculously lost in time and guitar knowledge (not that that's anything new).
Hi LOF!
The Phoenix represents a "rebirth" or "rising from the ashes" of the Company going under because of F(ender)'s lack of commitment, or giving a good golly darn... DW bought the Company and the First Batch of Anniversary Guitars under their Leadership fly the Phoenix. It is Ovations 50th Anniversary, and Adamas' 40th Anniversary this year, so both have the Phoenix!
ALL HAIL DW!!!!! HAIL!!!! HAIL!!! HAIL!!!
Now drink your grog and celebrate! |
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Location: When?? | Thanks, Nancy.. I think I got it straight now. I already understood the Phoenix thing.. and yes, by all means HAIL DW.. our savior!! I was just lost on the years since I always thought that the Adamas was launched in a "2" year. Why, I don't recall. Probably had too much grog and stuff in me 'ed back then.. or now, for that matter :-) |
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| I said in another thread that I think the new website is very very nice and I stick to that, however what I am missing are the RRP's for the guitars. All other websites (Martin, Gibson, Taylor, Larrivee, ..) have these. I hope Ovation will list these soon too. |
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Location: Keepin' It Weird in Portland, OR | songman - 2016-06-04 11:35 PM
however what I am missing are the RRP's* for the guitars. *(Recommended Retail Price)
I don't think that Ovation ever had prices on their website...
I could be mistaken, but I don't remember seeing any.
Here is a Wayback Machine capture of a 2004 Ovation website page. No Price.
But if you want a price of any AX or TX or Celebrity... or old stock Adamii.
Just look at Sweetwater, Musician's Friend or GC.
Otherwise, the 50th Anniversary Ovations are around $4,500.
40th Anniversary Adamas are around $6,300. HERE
You would have to contact Alpep or you local Authorized Dealer.
Korean and Chinese made Ovation and Celebrity guitars are continuing as before as far as I can tell.
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| Thanks Old Man Arthur. I already looked up some prices at various guitar stores. Sometimes I am not sure whether prices are for the new guitars or for these Korean or Chinese ones (which IMHO are not true Ovations). Would be nice if Ovation themselves listed the recommended retail prices though.
Cheers, Bob. |
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Location: Keepin' It Weird in Portland, OR | Sometimes you can find Ovation MSRP listed.
A while back I heard about MAP (minimum authorized price) but that is often kept secret.
I am pretty sure that the days of buying a $599 USA Ovation are history.
http://www.ovationfanclub.com/files/prices.asp
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Location: Phoenix AZ | Sometimes you have to chuckle ... I go to the page for the 50TH ANNIV CUSTOM LEGEND and it says "You are not authorized to access this page".
HUH? I paid $3500 and bought one of theses sun of a britches and I'm not authorized to access the page? Like I said, you gotta just laugh sometimes. |
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Location: Canada | Old Man Arthur - 2016-06-05 3:14 AM songman - 2016-06-04 11:35 PM however what I am missing are the RRP's* for the guitars. * (Recommended Retail Price ) I don't think that Ovation ever had prices on their website... I could be mistaken, but I don't remember seeing any. Here is a Wayback Machine capture of a 2004 Ovation website page. No Price. The ovation website had msrp in their last few years with Fender from maybe 2011 to 2014. Up until about 2010 they posted PDF of their current price list. Many of these are posted on the ovation tribute site. I have updated a spreadsheet using the price lists with msrp from about 1971 to 2010 for almost all models and posted that a few months ago on here. Prices after that were on the website and should still be accessible via way back machine. |
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Location: Frozen Tundra of Minnesota | I am just glad that the front picture of the girl in the sleeveless jean jacket, with the fake fur wrapped around the armholes is gone, that picture always grossed me out, it looked like she had bad hygiene habits in combat boots...
I don't know who allowed that to ever be published (or taken for that matter), but it was Horrible! |
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Location: New York, NY | New Ovation website is finally up with the latest models! Although no info on cases, electronics, or accessories.
Have a look:
http://www.ovationguitars.com/
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Location: Katmandu | So pretty, no wonder it took them a while to do it.
Edited by leonardmccoy 2016-06-03 8:00 PM
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Location: NH | I gotta admit, it's looking pretty good! Although it was acting jittery on my iPad.
I liked the feature from the old site where you could view the specs of the previously issued models. Is that gone now? |
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Location: 6 String Ranch | Read "Hello All" posting |
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Location: Germany, where delicious wine is growing (Rheinh) | Yes, it's pretty nice! Hopefully they will make an "Archive" from the old ones with a description and the specs.
Bernie |
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| Very very nice site! |
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Location: The Great Pacific Northwest | I combined a couple of threads that were on the same topic. |
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Location: Canada | Strangely, the pages on the 50th Anniversary Legend and Folklore are still not operational after a month. Do they only have a part-time IT person who shows up occasionally? |
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Location: Texas | I imagine their budget is pretty tight. Maybe they skimped on IT or Maybe they have buyers for all the 50th guitars they have made and web presence isn’t a priority at this point. |
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Location: Canada | Yay - seems they now have the Legend, Artist and Vipers on the site. Would be nice to see the archives and history and resources coming soon too, but I think they finally got the essentials covered. |
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Location: Jet City | Missing the Custom Elites still |
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Location: Phoenix AZ | Interesting that they show the Adamas Viper. Wonder if you can actually BUY one? |
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Location: Jet City | Says coming soon.
There's also a 5 string bass (Elite TX), some new applauses, and a celebrity Uke coming from what I've seen. |
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Location: Pittsburgh | Related to the website and marketing discussion, Epiphone just pushed out an email that linked to this page for their new Masterbilt Century Acoustic Archtops: http://www.epiphone.com/mbcentury
IMO, this is a very effective example of combining video and beautiful photography into a guitar lust-inducing outreach. There's no reason that Ovation can't do things like this. |
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Location: Phoenix AZ | Of course there is no reason that any company can't do this. But not every company has the same priority or budget. Don't know what goes on in the minds of DW but maybe this approach just doesn't fit their plan at this moment. Their drum site is pretty robust with lots of content and videos. etc. So maybe it just hasn't trickled down to the guitar site yet. Lack of a stellar website would not keep me from lusting over Ovation and Adamas guitars. |
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Ovation website update