big fender company profits ?
guitarwannabee
Posted 2014-02-04 9:00 PM (#481880)
Subject: big fender company profits ?


Joined:
January 2006
Posts: 1479

Location: Michigan
i wonder how much of the fender company profits are on items like clothing and accessories.
i look at these items and think that , if they sell just 2 of their hoodies that the dollar amount is equal to the same as a fender squire stratocaster. i wonder if they sell more shirts , hats and accessories than actual guitars. i would think that their is more profit in shirts , hats and accessories than there are in guitar sales. it seems that allot of people will buy brand name shirts & hats just to wear even if they don't have any connection to the actual product they are endorsing by doing so.
great marketing , i would like to see a spreadsheet on guitar sales verses accessory sales.
i wonder if accessories would come out on top??? GWB
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guitarwannabee
Posted 2014-02-04 9:01 PM (#481881 - in reply to #481880)
Subject: RE: big fender company profits ?


Joined:
January 2006
Posts: 1479

Location: Michigan
oops take a look

http://www.fender.com/store/all-clothing/?utm_source=Newsletter-Feb...

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Damon67
Posted 2014-02-05 12:10 AM (#481884 - in reply to #481880)
Subject: Re: big fender company profits ?



Joined:
December 2006
Posts: 6994

Location: Jet City
Spend $75 and get a free bag of Fender coffee?
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Darkbar
Posted 2014-02-05 6:04 AM (#481887 - in reply to #481880)
Subject: Re: big fender company profits ?



Joined:
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Posts: 4535

Location: Flahdaw
I have a Fender hat and a t-shirt. Don't own a Fender guitar......
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alpep
Posted 2014-02-05 6:52 AM (#481888 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
December 2001
Posts: 10583

Location: NJ
how many people own Harley t shirts that don't own a harley?
I own an Indian t shirt and don't own one (had it for 20 years though pre polaris)
how many people own a cbgb's t shirt and have never been there?
or a hard rock cafe t shirt with London or rome?
how about a ramones shirt ? and are too young to have ever seen the band??????

merchandise is big biz and fender takes full advantage of it.
I am not surprised by that
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Slipkid
Posted 2014-02-05 7:13 AM (#481891 - in reply to #481888)
Subject: Re: big fender company profits ?



Joined:
September 2003
Posts: 9301

Location: south east Michigan

I named my dog Fender.


.
I wore my long sleeve denim Ovation shirt until it was thread bare and embarrassed my wife in public.
I'd like to buy another.
But it seems that ship has sailed.

Edited by Slipkid 2014-02-05 7:19 AM
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ksdaddy
Posted 2014-02-05 7:41 AM (#481892 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
April 2003
Posts: 608

Location: Caribou, ME
I've got a couple Gibson jackets. I had a Martin jacket but I gave it to a friend (Martin freak). I told him I liked it but it was kinda stiff.

Get it?

In 1984 I bought a black t-shirt with a neon pink Fender logo from a company called Logo Promotions. I wore that thing about 5 years until one day I took it off and basically did a Hulk Hogan on it in the process. Ditto for the first incarnations of the D'Addario shirts. I'm not having the same luck finding quality stuff anymore.

I'd love to have a Fender jacket. Just waiting for the one that speaks to me I guess.
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guitarwannabee
Posted 2014-02-05 5:46 PM (#481904 - in reply to #481880)
Subject: RE: big fender company profits ?


Joined:
January 2006
Posts: 1479

Location: Michigan
maybe i didn't word my question right

what do you think sales $$ dollars $$ wise is bigger for fender

the actual guitars or the accessories clothing ect..???

i know we all buy clothing & accessories from companies that we do not own their main line products.

i would have to say that fender probably sells more $$$$ worth of extras than they do guitars.

what do you think.??? GWB
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Slipkid
Posted 2014-02-05 6:20 PM (#481905 - in reply to #481880)
Subject: Re: big fender company profits ?



Joined:
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Posts: 9301

Location: south east Michigan
I'd bet dollars to doughnuts that guitars far & away out sell accessories.
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Darkbar
Posted 2014-02-05 7:07 PM (#481906 - in reply to #481905)
Subject: Re: big fender company profits ?



Joined:
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Posts: 4535

Location: Flahdaw
Brad Durasa - 2014-02-05 7:20 PM

I'd bet dollars to doughnuts that guitars far & away out sell accessories.

The Fender donuts are delicious. (wish they were American made...)
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Standingovation
Posted 2014-02-06 3:22 AM (#481911 - in reply to #481880)
Subject: Re: big fender company profits ?



Joined:
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Posts: 6199

Location: Phoenix AZ
Revenue from instrument sales > accessories
Profit margin from acessories > instrument sales

$3.00 Big mac is 70% profit
$1.00 Coke is 96% profit
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Slipkid
Posted 2014-02-06 7:34 AM (#481914 - in reply to #481880)
Subject: Re: big fender company profits ?



Joined:
September 2003
Posts: 9301

Location: south east Michigan
and there ya go.
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Darkbar
Posted 2014-02-06 9:03 AM (#481916 - in reply to #481914)
Subject: Re: big fender company profits ?



Joined:
January 2009
Posts: 4535

Location: Flahdaw
Fender Squire Strat profit per sale= .38 cents
Fender T-Shirt profit per sale= $8.78
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Mario
Posted 2014-02-06 10:23 AM (#481917 - in reply to #481880)
Subject: RE: big fender company profits ?


Joined:
April 2003
Posts: 557

Location: Burbank
When I went to NAMM, I went to the Fender T-shirt, hats, underwear and catherer section and bought... an Ovation T-shirt! They only had one to choose from, so the next day I was representing. I got some strange looks every now then. I would forget what I was wearing, get a "look" and then look down and think oh yeah. Go figure.
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elginacres
Posted 2014-02-09 3:05 PM (#481991 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
July 2005
Posts: 1609

Location: Colorado
I own a T-shirt with Al on it...but I'm not Al.
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guitarwannabee
Posted 2014-02-09 5:58 PM (#481996 - in reply to #481880)
Subject: RE: big fender company profits ?


Joined:
January 2006
Posts: 1479

Location: Michigan
what ever happened to taking selfies of people wearing the ( al ) tee shirt from around the world. do these tee shirts still exist or did they go by the way side.
this needs to get going again.GWB
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Mark in Boise
Posted 2014-02-09 6:29 PM (#481999 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
March 2005
Posts: 12759

Location: Boise, Idaho
I thought of that when I was in Haiti recently, but didn't have the T shirt. I had one Ovation shirt with me, though.
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Mike S.
Posted 2014-03-24 4:50 PM (#483410 - in reply to #481880)
Subject: Re: big fender company profits ?



Joined:
August 2002
Posts: 614

Location: Ottawa, Ontario, CANADA
Hi, Everyone,
Ovation stuff did sell big in some places. I always got a kick out of "The Ovation String Fling." I still have my Ovation "muscle shirt" from the mid 80's when the music store I worked in was an Ovation dealer. Unfortunately, I now have no muscles, at age 60. Fortunately, it no longer fits me, so I can't wear it public anyway?! Thank You, Jesus, for small mercies.
Mike S.
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stonebobbo
Posted 2014-03-24 8:46 PM (#483421 - in reply to #481996)
Subject: RE: big fender company profits ?



Joined:
August 2002
Posts: 8307

Location: Tennessee

guitarwannabee - 2014-02-09 3:58 PM what ever happened to taking selfies of people wearing the ( al ) tee shirt from around the world. do these tee shirts still exist or did they go by the way side. this needs to get going again.GWB

 

The famous "Escape From Huddle House"

 

 

I can say no more.

 

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moody, p.i.
Posted 2014-03-24 9:20 PM (#483424 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
March 2002
Posts: 15666

Location: SoCal
I'm surprised that with security, that you were even allowed to say that much....
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guitarwannabee
Posted 2014-03-24 10:34 PM (#483429 - in reply to #481880)
Subject: RE: big fender company profits ?


Joined:
January 2006
Posts: 1479

Location: Michigan
that picture looks like someone passed a little gas in the car. why isn't al smiling? GWB
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elginacres
Posted 2014-03-25 12:38 AM (#483433 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
July 2005
Posts: 1609

Location: Colorado
ah...the incident.....GWB...uh..no...was I driving guys?
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elginacres
Posted 2014-03-25 12:40 AM (#483434 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
July 2005
Posts: 1609

Location: Colorado
Man...I wondered where my shirt went....
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stonebobbo
Posted 2014-03-25 1:05 AM (#483437 - in reply to #481880)
Subject: Re: big fender company profits ?



Joined:
August 2002
Posts: 8307

Location: Tennessee

StandingOvation was the wheelman and I was riding shotgun.

I can say no more.

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kentrookie
Posted 2014-03-25 1:08 AM (#483438 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
December 2008
Posts: 252

Location: Seattle
Ahem....... Fenderwear Ovationwear.... lots of companies try it. http://www.ovationtribute.com/Catalogues/Ovationwear%201984%20Catal...
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sycamore
Posted 2014-03-25 7:21 AM (#483442 - in reply to #481991)
Subject: Re: big fender company profits ?


Joined:
March 2007
Posts: 698

Location: Cork, Ireland
What about a shirt with Al IN it ? (who's Al?)
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alpep
Posted 2014-03-25 1:38 PM (#483454 - in reply to #481880)
Subject: Re: big fender company profits ?


Joined:
December 2001
Posts: 10583

Location: NJ
that would be me
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MWoody
Posted 2014-03-25 8:44 PM (#483469 - in reply to #481880)
Subject: Re: big fender company profits ?



Joined:
December 2003
Posts: 13988

Location: Upper Left USA

The sketchy character on the left...



Edited by MWoody 2014-03-25 8:44 PM
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